Canadian Invention Highlights Retailer’s Dedication to Home-Grown Brands
(TORONTO) – Golf Town – Canada’s largest golf retailer with unequaled selection and competitive prices at 40 locations coast to coast – introduces Swingnature, a unique golf training aid available exclusively at the company’s superstores and www.golftown.com.
Part of Golf Town’s expansive range of game improvement products and services, Swingnature is a specially-designed club shaft that helps players develop proper swing mechanics and increase club head speed for longer, straighter shots.
The one-of-a-kind piece of equipment was engineered by Kelly Curry, an Innovation master’s student at McMaster University in Hamilton, Ontario. Produced entirely in Canada, it utilizes a two-toned shaft to provide feedback on a golfer’s form, identifying a technically sound swing by changing from solid red during the backswing to solid white in follow-through.
“We continue to embrace fellow home-grown brands like Swingnature in our efforts to offer our customers as many choices as possible,” says Stephen Bebis, President and CEO of Golf Town. “Our vast selection of products and services – including golf lessons, training aids and cold-weather gear – helps make Golf Town a must-visit destination to hone your game and keep your skills up to par during the winter months.”
An essential aid for every golfer, Swingnature ($99.99) also features a removable weight system to improve strength and speed, along with interchangeable training grips to develop sound grip fundamentals.
Golf Town offers an unbeatable selection of clubs, bags, balls, apparel, footwear, accessories, gifts, logo merchandise, promotional services and more. This includes the world’s leading golf brands, such as Adams, Bridgestone, Callaway Golf, Cleveland, Cobra, Dunning, ECCO, FootJoy, Founders Club, Gordon Cooper, Greg Norman, Honma, Hugo Boss, LaCoste, Liz Claiborne, LIJA, Mizuno, Nike Golf, Odyssey, Ogio, Paradise, Ping, Sun Mountain, TaylorMade adidas Golf, Titleist and Wilson.
For more information, please call 905.479.0343 or visit www.golftown.com.
About Golf Town
Canada’s largest golf retailer, Golf Town was founded in 1999 and has grown from one location in Scarborough, ON, to 40 superstores coast to coast. At an average size of nearly 18,000 square feet, these retail centres feature all the major name-brand products at the best price, ensuring customers find what they want, when they want it.
A centre of the Canadian golf community for individuals and organizations, Golf Town locations serve as sanctuaries where players of all ages and abilities try, buy, learn about and improve their games. The largest employer of CPGA professionals, Golf Town offers on-site lessons tailored to an individual’s needs through its In-Store Academy.
The retailer has also established Canada’s leading customer advantage initiative via its Leaderboard Membership Privileges Program. Benefits of this free membership include the chance to win a $500 gift card in a national monthly drawing; timely e-newsletters; members-only special offers on equipment, accessories, golf lessons, in-store events; and more.
Golf Town was acquired by OMERS Capital Partners, the entity responsible for private equity investments of the OMERS pension fund, in September 2007. For more information: www.omerscapital.com.
Already a leader in logo products for golf events and other programs, Golf Town purchased Accolade Reaction Promotion Group, Inc., in May and has created a one-stop-shop for the promotional needs of businesses, meeting planners, sales and marketing executives, and human resource professionals. Named a 2008 Top 40 Distributor by the Advertising Specialty Institute (ASI), ARPG is the first Canadian corporate merchandise services firm to achieve ASI Top 40 Status. For more information: www.arpg.ca.
Contact:
Kevin Satz
Buffalo Communications
703.891.3394
ksatz@billycaspergolf.com
