Style, Sophistication and Functionality Highlight Array of New Designs
(Haddonfield, NJ) – Trend-setting designer Keri Murschell announces the debut of an expanded accessories line for 2009 featuring a new shuttle duffel and bucket tote, alongside her classic sporty tote, as part of the matty collection from keri golf.
Mirroring the red, black and white color palette of keri golf’s latest cart and stand bags, the accessories are designed to complement the collection’s eclectic mix of timeless and contemporary looks. Showcasing solids and exaggerated geometric prints, the new pieces are sophisticated and distinctly feminine.
A centerpiece of the new line, the shuttle duffel ($375) is a sleek, stylish overnight bag crafted from white patent leather. Ideal for a weekend getaway, the duffel offers five external compartments and a spacious interior with a specially designed shoe pocket. Its chic silhouette is finished with navy zipper tapes and silver zipper teeth.
For 2009, Murschell has also introduced the bucket tote, a structured, crescent-shaped bag available in classic black and white patterns ($115). These elegant designs are highlighted by patent leather detailing that appears on the handles, side and bottom panels, and a gold-plated keri golf emblem on the front. Additional features of the bucket tote, which also comes in an all-patent version ($120), include two interior zip pockets for valuables and an oversized phone pocket.
“Building on the success of last season’s totes, we’ve expanded the line to include several different styles, allowing women to choose the shape and design that best suits their needs and activities,” says Murschell, company founder. “Like our keri golf bags, the accessories combine bold prints with iconic color stories and are meant to reflect an individual’s personality.”
The matty accessories collection is completed by the brand’s sporty tote ($95). Slightly smaller than last year, the 2009 version is available in five colorful prints with the keri golf emblem on the front. The cotton sateen and nylon structured bags include two large internal pockets, a cell phone pocket, a clip to keep keys easily accessible and a specific space for sunglasses. Like the bucket tote, the patent leather bottom of the bag sits up on several gold-plated feet.
The 2009 matty collection of cart, stand and overnight bags, totes, travel covers and headcovers will be available early next year. For more information, please visit www.kerigolf.com or call 888.332.5053.
About keri golf
A life-long golfer, Murschell started keri golf in 2003 with an eye toward combining her passion for golf, travel and fashion. Her goal was to create a feminine golf bag with classic appeal and rich accents. Exclusively made with premium fabrics, the line’s sleek, modern looks are offer unmatched craftsmanship in durable water-, stain- and piling-resistant materials. Carried in competition by LPGA Tour players, including Christina Kim and Michelle McGann, keri golf’s boldly-patterned products combine chic style with utility and function, enabling golfers of all abilities to look like professionals on the course.
The six-year-old company continues to expand and in July formed an exclusive strategic partnership with leading golf products manufacturer Adams Golf, Inc. Under the agreement, Murschell continues to independently design and produce her signature keri golf line, as well as consult on the design of women-specific bags and other projects for Adams Golf.
Retailing from $295 to $375, keri golf’s bags and accessories – including totes, travel covers and headcovers – are widely available at the finest pro shops and golf-specific retailers in North America and Europe, including world-renowned resorts and clubs like Doral, Trump National, Reynolds Plantation and The Breakers, as well as in Europe at Breuninger department stores, Woman On Sports and Golf Glam Ireland.
Contact:
Andrea Latta
Buffalo Communications
703.891.3383
alatta@billycaspergolf.com
