Tom Valdiserri named senior vice president
NORTHBROOK, Ill., Jan. 14, 2009 – KemperSports today announced that Tom Valdiserri has joined the firm as senior vice president. In this position, Valdiserri will assume oversight responsibility for the sports marketing, public relations and event management businesses for both KemperSports and its public relations subsidiary, KemperLesnik.
Valdiserri, who joins KemperSports after serving as senior vice president of entertainment and sports marketing for The Marketing Store, brings more than 25 years of sports marketing experience to his new assignment. He will spearhead the expansion of KemperSports’ marketing and events portfolio which includes the EA SPORTS Maui Invitational, the nation’s premier early-season college basketball tournament, and The Art of Food and Wine Palm Desert, a unique four-day celebration attracting thousands of art and culinary enthusiasts. Valdiserri will also build on activities hosted at KemperSports golf properties, including The 2009 Presidents Cup at Harding Park and the 2015 U.S. Open at Chambers Bay.
“I am excited to join forces with a company that has such a strong record in the sports, events and public relations domains,” said Valdiserri. “I look forward to contributing my experience to help grow the business in the sports and entertainment industries.”
“Tom brings a wealth of sports marketing and event agency experience and will be a strong addition to our team of dynamic professionals,” said KemperSports CEO Steve Skinner.
Since 2001, Valdiserri has led the sales, marketing and business venture efforts for The Marketing Store. He was instrumental in the development and partner negotiations of Coca-Cola’s “My Coke Rewards” loyalty program, and growing the McDonald’s business for the agency.
Valdiserri has also served on the board of USA Basketball and the Promotion Marketing Association, been Commissioner of the Continental Basketball Association and held executive positions at multiple Chicago-based sports and marketing organizations including Sports Partners/Italia Advertising and Frankel & Company.
Valdiserri is a graduate of Notre Dame, where he earned a Bachelor of Business Administration in marketing. He resides in Elmhurst, Ill.
About KemperSports
About KemperSports
Northbrook, Ill.-based KemperSports operates golf facilities as well as athletic clubs, lodging venues and major sporting events, including nationally ranked courses and tournament venues such as Bandon Dunes Golf Resort, Dorado Beach Resort & Club, The Glen Club, Harding Park, Desert Willow Golf Resort and Chambers Bay, host of the 2010 U.S. Amateur and the 2015 U.S. Open. Affiliate KemperSports Marketing & Communications, a sports marketing, events and public relations agency, has produced and managed major national and international events, including the EA SPORTS Maui Invitational college basketball tournament. For more information, visit www.kempersports.com.
About KemperLesnik
Chicago-based KemperLesnik Communications is a sports marketing, events and public relations agency which has produced and managed major national and international events and communications programs for more than 27 years, including the EA SPORTS Maui Invitational college basketball tournament and numerous PGA TOUR affiliate events. For more information, visit http://www.kemperlesnik.com.
Contact:
B.R. Koehnemann
847-291-6740, br.koehnemann@kemperlesnik.com
