(VIENNA, Virginia) – Buffalo Communications (“Buffalo”) – the golf, lifestyle and travel publicity, media-relations and marketing-communications firm that is a division of Billy Casper Golf – has promoted Tom Williams to Vice President.
In his new position, Williams will help direct corporate strategy while overseeing the company’s golf and lifestyle products division. He will also manage Buffalo’s growth in the lifestyle marketplace, including category expansion and new business.
“Buffalo Communications’ client retention rate is extremely high, and Tom’s contributions play an integral role,” says Rich Katz, Managing Director of Buffalo. “His strategic, tactical and creative approach to establishing brands helps clients substantially increase sales.”
Most recently PR/Branding Director, Williams has managed Buffalo teams handling PR, marketing-communications and media-buying activities for key clients, including ECCO shoes, Dunning sportswear, LIJA by Linda Hipp apparel and keri golf bags, among others.
Prior to joining Buffalo in 2003, Williams was a reporter for the United States Golf Association Golf Journal. His duties in that position included writing, assigning and editing articles for the magazine’s “Through the Green” section. A University of Richmond graduate, Williams has been an award-winning contributor to several national golf, business, music and lifestyle media outlets and worked for best-selling author/screenwriter Mark Frost.
Buffalo continues to grow within and outside the golf arena by consistently exceeding client expectations and regularly securing powerful media exposure about their offerings. Its expansive client roster of domestic and international category leaders features Castle & Cooke, Dunning, ECCO, Kaua’i Visitors Bureau (Golf Co-Op), Mission Hills Golf Club (Shenzhen, China) and St. Joe Company.
Recent publicity about Buffalo clients includes Associated Press, Esquire, Forbes FYI, ESPN, GOLF Magazine, Golf Digest, InStyle, NBC’s “Today Show,” New York Times, Oprah Magazine, Private Air, Robb Report, Self, Sports Illustrated, The Golf Channel, The Travel Channel, Travel + Leisure Golf, USA Today, Wall Street Journal, roughly all of Americas Top 50 daily newspapers, major TV networks, hundreds of upscale niche outlets and social-media favorites.
For more information: 703.761.1444, www.buffalocommunications.com.
About Buffalo Communications
Vienna, VA-based Buffalo Communications – a division of golf-course owner/operator Billy Casper Golf – is a publicity, media-relations, marketing-communications and branding firm with clients in golf, lifestyle and fashion; golf hard-goods, retail and industry; and golf resort, destination and real-estate. Buffalo uses its extensive, longstanding and tight network of media contacts to frequently publicize the places, products and services of companies and public agencies. Via Buffalo’s creation and implementation of marketing-communications programs, clients’ brand awareness, popularity and revenues sharply increase.
Contact:
Rich Katz
Buffalo Communications
703.891.3319
rkatz@billycaspergolf.com
www.buffalocommunications.com
