Findlay, Ohio (December 15, 2008) – Pukka Headwear, designer and manufacturer of premium golf headwear sets its sight on the 2009 PGA Merchandising Show for its formal launch of its new seven7under headwear brand.
In its initial launch, seven7under, a performance inspired brand of headwear includes nine cap and visor styles that feature bold colored micro-fiber and sport mesh fabric combinations. seven7under’s core front logo embroidery with an optional second hit on the undervisor allows for a custom touch on an already stylish high-tech performance cap. The patent pending black PVC undervisor trim adds both a unique protective function and a highly finished underside. Buyers can take advantage of either a 144 or 288 piece program at 36 pieces per color.
“seven7under was beginning to take hold in select markets prior to Pukka acquiring it from John Bond in that it had already been exposed to many of the Top 100 Clubs in the country,” says Shawn Rogers, President of Pukka Headwear. It was already on the shelf and selling through and that made it really attractive as we explored ways to increase our sales. seven7under has opened the door to high-minimum, core-logo business that Pukka was missing because of our niche in the custom headwear segment,” adds Rogers.
“Combining seven7under with Pukka’s original business model provides customers with the utmost flexibility. Each brand has its own niche and no matter the size of club, Pukka, with seven7under can fill any void in their headwear product mix. Entering a club with both Pukka and seven7under lessens a clubs need to depend on multiple vendors,” says John Bond, Pukka’s Vice President of Sales and creator of seven7under. “Building on its success at the Ryder Cup and in numerous Top 100 Clubs, and formally launching it at the 2009 PGA Merchandising Show gives it the necessary momentum to thrive in the marketplace.” adds Bond.
Pukka® Headwear is a designer, manufacturer and marketer of premium custom headwear products in the Golf, Collegiate and Team markets. Pukka stands for “original, first class, quality,” which is displayed by unrivaled fit, superior materials and fashion-forward design. Pukka is a division of FDI, supplier to many well-known and highly respected apparel and accessories brands since 1992. For further information, please visit
www.pukkaheadwear.com or call 1-877-345-5110 to speak with a customer service representative. To learn more about FDI visit www.fdizone.com
Contact:
James Thompson
419 429 7808 ext. 1147
jthompson@pukkaheadwear.com
www.pukkaheadwear.com
