CARLSBAD, Calif. (January 21, 2009) – TaylorMade-adidas Golf Company, the No. 1 metalwood brand on the PGA Tour for eight straight years, debuted a state-of-the-art PGA tour trailer this week at the Bob Hope Chrysler Classic. The new trailer is specially designed to meet the needs of the growing number of tour professionals who rely on TaylorMade-adidas golf equipment.
The new trailer is highly efficient, taking up a smaller operational footprint while offering more useable square footage than TaylorMade’s previous tour trailer. “Pop-outs” on both sides expands the number of workstations from two to four, allowing three technicians to work independently at any given time.
“The number of players using TaylorMade equipment, both contracted and non-contracted, has risen significantly since our current trailer was introduced in 2003. Because of that, the demand at tournaments for new club builds has increased dramatically,” said Chuck Presto, TaylorMade-adidas Golf senior vice president of global sports marketing. “To continue servicing players with quality clubs built in a timely manner, it was necessary to increase our number of work stations.”
Nearly a year in the making, the new and improved TaylorMade tour trailer boasts a stealthy appearance that some have likened to a surveillance vehicle, and which clearly separates it in appearance from other manufacturer’s tour trailers. The exterior is coated with all-black texture paint and a rectangular, “limo-tinted” window wraps around the perimeter.
Key features inside the new trailer include:
* Flat screen televisions
* Wi/fi internet
* Video game consoles
* Speakers throughout
* Additional storage space for apparel and accessories
* Secluded office for player meetings
* Sliding doors
It is important that the TaylorMade tour trailer is not only equipped to build performance golf products at the drop of a hat, but that players and other guests feel comfortable while visiting,” said TaylorMade-adidas Golf tour technician Wade Liles. “We typically travel with a large group of TaylorMade tour representatives, and the new trailer provides us with the freedom to work more efficiently and so that we can better service the players.”
The TaylorMade tour van is scheduled to travel an estimated 40,000 miles to 35 tour events during the coming year.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) orwww.tmag.com, www.taylormadegolf.com, www.adidasgolf.com, www.ashworthinc.com, andwww.taylormadegolfpreowned.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 33,000 employees and sales of ?10.3 billion.
Contact:
TaylorMade-adidas Golf
Public Relations Department
Christa McNamara
Tel: 760.918.6466
email: christa.mcnamara@tmag.com
