Park City, Utah – December 4, 2008 – PROBAR, the leading manufacturer of whole-food, nutrition bars, announces today their launch into the Golf market with an appearance of their bar collection at the upcoming PGA Trade Show in Orlando, FL.
A favorite meal-replacement bar by many outdoor recreation consumers, PROBAR contains whole grains, fruits, and nuts, and is designed to deliver lasting endurance and clean-burning energy for hours. Most importantly, PROBAR tastes great and is available in twelve nutritious flavors, which includes five new flavors that are part of the Sweet & Savory collection.
The launch of PROBAR into the Golf market comes at a pivotal time when health & fitness have become a key component for improvement and success. Better health and nutrition is credited for shaving a player’s scoring average as much as a new swing coach. Given the demand for better nutrition for professional and amateur golfers alike, it’s time to offer a healthier option. Consider this from Greg Norman’swww.shark.com:
“Like your local grocery store and restaurant, dining rooms on the PGA Tour have changed drastically in the past decade…You undoubtedly are aware that several previously overweight professionals have made major improvements in their tournament standings after losing weight and getting in shape…All golfers can benefit from better nutrition and proper hydration, however, because these factors play a significant role in energy availability and utilization. Over the course of a golf game, your nutritional preparation can definitely help or hurt your playing performance.”
Leading the charge for PROBAR is Stephen Hennessy, the director of golf development who is also a sales veteran and obsessive golfer. Hennessy, who has been playing golf since he was 4, grew up on the infamous Midlothian Country Club and has played in high school and on the collegiate team at TKTK. Hennessy has also been a volunteer for the First Tee program for many years.
“I believe in PROBAR so much I am offering free samples to pro-shops,” states Hennessy. “If you decide to offer PROBAR to your golf patrons, you’ll not only be adding to your business, but you’ll be helping to lower their scores by providing a healthier alternative.
To sample PROBAR during the PGA Show please visit them at booth 3519. To schedule an appointment with Stephen in advance of the show please contact him at 843.754.3917 or via email at Stephen@theprobar.com.
PROBAR, created in the mountains of Utah, is the choice for wholesome, delicious organic food in the convenience of a bar. Available at REI, Whole Foods, and select coffee and smoothie shops nationwide, please visit www.theprobar.com for more information.
Contact:
Coral Darby
Darby Communications
coral@darbycommunications.com
828.254.0914 / (mb) 828.230.0170
