Rife Entering New Markets in 2009 With The Launch Of The IMO
Sanford, FL – RIFE Putters announced today that they’ll be debuting their new IMO putter in Booth #1303 at The 2009 PGA Merchandise Show. In addition RIFE will be introducing seven new putter models for the upcoming 2009 season.
“IMO, which stands for Inline Momentum is a center mass concept where we place at least 85% of the putter’s head weight in the middle 40% of the club head, said Matt Molloy,” President of RIFE putters. “Because the IMO is shafted to be face balanced, the shaft is “inline” with the concentration of mass promoting an extremely stable, on-plane stroke path. Since virtually no golfers mis-hit a putt more than 5/8″ to either side of center, 85% of the putter’s mass is directed into and thru the ball. This momentum helps cure one of the major faults in putting…deceleration. By concentrating mass directly behind the ball we improve the putter heads ability to drive thru the ball at impact. We’ve given the putter more momentum, or inline momentum. As with all RIFE products the IMO putter will feature RIFE’s patented Roll Groove TechnologyTM. We priced the IMO at a very reasonable $149.80 to introduce it to as broad an audience as possible.”
RIFE is also introducing new line extensions of the Two Bar Hybrid, Island Series and IBF Tour Series putters. According to Molloy, “The new Tour Hybrid Mallet and Blade putters feature a more compact head design than the original and a Tour Black finish. The Abaco, Bimini and Cayman are new to the Island Series and the new Aussie Mallet and Tour Black Barbados are line extensions of the originals that round out a great new product lineup for 2009.”
RIFE encourages all show attendees and media members to stop by Booth #1303 to demo their tour proven technology.
About Rife Putters
RIFE Putters, LLC is the true innovator behind horizontal grooved face putter technology with a patent on specifically sized grooves since 1997. These precisely spaced grooves allow the putter to gently press into the cover of the ball and grip and lift it into an instant forward roll. Guerin Rife states, “just as grooves in irons help control spin so do grooves in a putter face.” Other companies are now trying to imitate this patented technology but the spacing of the grooves is the true key to the gripping and lifting effect of grooved face putter technology. Horizontal RollGroove™ faced putters create the truest “no skid” roll in golf no matter where you hit the ball on the putter face.
For more information on RIFE Putters or their product lineup for 2009 visit their website at www.rifeputters.com.
Media members interested in testing a RIFE putter for an editorial review should contact: Joe Wieczorek: joe@themediagroupinc.com or Bart Henyan: bart@themediagroupinc.com of The Media Group, Inc. at (847) 956-9090.
Contact:
Joe Wieczorek
The Media Group, Inc.
(847) 956-9090
E-mail: joe@themediagroupinc.com
