Overland Park, Kan., January 23, 2009 – Bushnell Outdoor Products, the leading manufacturer of electronic measuring devices on the PGA Tour, has announced that it will expand its partnership with iGolf in order to provide the most comprehensive line of GPS products in the golf market.
In late 2008, Bushnell introduced the Yardage Pro GPS, a handheld GPS device designed specifically for the golf market that features an easy-to-use interface which gauges distances to the front, center and back of the green. The Bushnell Yardage Pro GPS is “Powered by iGolf”, and utilizes iGolf’s worldwide database of over 20,000 courses to provide distances from the ball to the green at any point on the golf course. This technology gives amateur and professional golfers the ability to swing with confidence and improve their scores.
For 2009, under the expanded partnership, Bushnell has acquired the rights to iGolf’s line of handheld golf GPS devices. The popular iGolf Neo handheld GPS will be re-branded and marketed under the Bushnell name, and two new premium devices will be launched as the Bushnell Yardage Pro XG and XGC, previously sold as the iGolf Triton and Saturn, respectively. The Yardage Pro XG, with an MSRP of $249.99, features a high-contrast LCD screen and custom maps which provide the distance to any point on the green.
The Yardage Pro XGC, with an MSRP of $349.99, features a large 2.2″ transreflective color screen. The XGC utilizes custom color maps which provide distances to any point on the hole, including landing areas, hazards, and greens. The compact lightweight design allows golfers to slip either device comfortably into their pocket or golf bag. Both units are equipped with the latest advancements in GPS technology, including the advanced SiRF Star III GPS receiver and a long life rechargeable lithium ion battery.
“We are excited about the potential of this partnership,” said Phil Gyori, EVP Marketing at Bushnell. “iGolf’s technical expertise coupled with Bushnell’s brand equity and distribution strength makes this a match made in heaven.”
iGolf will continue to develop its database of golf courses and will continue its role as the official online partner for Bushnell GPS units. With a membership to iGolf.com, users can download pre-mapped course data and information for storage on their GPS devices and computers. iGolf will offer Bushnell customers access to the most accurate and largest GPS database available.
“The expansion of our partnership with Bushnell will provide consumers greater access to our cutting edge GPS technology at affordable prices,” said David Alexander, Director of Sales for iGolf. “We look forward to continued success working with the leading manufacturer of electronic measuring devices on the PGA Tour.”
About Bushnell Outdoor Products
Bushnell Outdoor Products has been a leader in the sporting goods industry for over 60 years. In the last decade, the company has established itself within the golf industry with its line of laser rangefinders, and recently expanded the line to include GPS receivers. According to recent Darrell Survey results, 90 percent of PGA, LPGA and Champions Tour players use Bushnell.
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Uncle Mike’s®, Millett®, Hoppe’s®, Butler Creek®, Kolpin®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.
About iGolf
As host to the world’s largest GPS enabled golf course database, iGolf.com is the backbone supporting both “iGolf” and “Powered by iGolf” partner products. Additional features such as the iGolf Handicap Tracker, the latest golf headlines, equipment, travel, gadget and course reviews make iGolf.com the chosen destination site for golfers of all interests. iGolf.com provides the golfing community many of these valuable services at no cost while maintaining some paid premium services.
Pioneering the consumer golf GPS market, iGolf, operated by L1 Technologies, has become a brand uniquely focused on providing technological advances in software, hardware and GPS content for the golfing sector. With a strong global presence, iGolf continually strives to offer innovative and affordable mobile and web-based solutions for golfers around the world with products and services being used in over 20 countries. For more information, please visit www.igolf.com.
Contact:
Jen Messelt, Public Relations
(913) 752-6105 / jmesselt@bushnell.com
