Huntington Beach, CA (January 23, 2009): Cleveland® Golf/Srixon® announces plans to introduce the new Cleveland Classics™ sportswear collection at the 2009 PGA Merchandise Show in Orlando, FL, January 29-31.
The Cleveland Classics™ collection takes golfers from the golf course to the clubhouse. Inspired by the roots of the game, the Cleveland Classics™ brand combines traditional looks with modern-day elegance. This sportswear collection pays homage to the classic era of golf, yet showcases the latest technologies and comfort features that define modern performance standards.
The Cleveland Classics™ apparel line boasts a sophisticated palette and classic styling, together with innovative and environmentally sound technologies. The Cleveland Classics™ “Prospect” shirt features a performance fabric that feels up to 4° Celsius (7° Fahrenheit) cooler than traditional fabrics by incorporating nano-elements, micro-channel yarn, and three-dimensional construction. The “Prospect” shirt also provides the advantages of moisture wicking and UV protection. The Cleveland Classics™ “Foundation” basic polyester shirt is available in 6 different colors and features a 37% EFP (Environmentally Friendly Polyester) blend.
“Our goal in creating the Cleveland Classics™ collection was to deliver a product line that is timeless, memorable, and embodies the spirit of ageless design,” said Claudia Schwarz, Vice President of Apparel Development and Design for Cleveland® Golf/Srixon®. “So, if you are looking for golf apparel synonymous with modern-day elegance, Cleveland Classics™ is your brand.”
“We feel this is the ideal time for us to launch a new apparel line,” said Greg Hopkins, President/CEO of Cleveland® Golf/Srixon®. “We feel golfers, today more than ever, are looking for great quality at a value price, which is what we’ve been doing with our hard goods for years.”
At the 2009 PGA Merchandise Show, Cleveland Golf®/Srixon® will be showcasing the Cleveland Classics™ apparel line at the hard-goods section of the Orange County Convention Center (Booth #915) in Orlando, FL.
For more information on Cleveland Classics™ products, please visit www.clevelandclassicsapparel.com.
Cleveland® Golf, Srixon®, Never Compromise® and Cleveland Classics™ are brands owned by SRI Sports Limited. With corporate headquarters based in Kobe, Japan, SRI Sports is the fourth largest golf company in the world, as well as one of the world’s leading patent holders in golf ball technology. For more information, please contact Keith Patterson, PR/Media Relations Manager (714.889.5808) or visit us online at www.clevelandgolf.com, www.srixon.com, www.nevercompromise.com and www.clevelandclassicsapparel.com.
www.clevelandclassicsapparel.com – clevelandgolf.com – srixon.com – nevercompromise.com
Contact:
KEITH PATTERSON
MEDIA & PUBLIC RELATIONS MANAGER
5601 SKYLAB ROAD
HUNTINGTON BEACH, CA 92647
(TEL) 714-889-5808
(E-MAIL) KeithPatterson@clevelandgolf.com
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