Alexandria, VA – January 23, 2009 – The Club Managers Association of America has unveiled a new logo. Through the words incorporated in the image and through its appearance as a seal, this logo emphasizes the core components of CMAA: education, professionalism and leadership. In addition, the logo communicates the rich history of CMAA by highlighting the year in which the Association was established, 1927.
CMAA Chief Executive Officer Jim Singerling, CCM, CEC, acknowledges the input of several CMAA leaders in guiding the design process. “Volunteer leaders shared insights with staff regarding designs that would appropriately reflect our Association today and into the future,” Singerling notes. “Staff used this input to direct the work of David Gaglione and the DCR Partnership, a design firm in New York City. The result of this shared expertise is a logo that communicates the essence, messages and identity of CMAA in a simple, effective, compelling and contemporary manner.”
The previous CMAA logo debuted in 2002. That logo was the 4th version since CMAA was formed. The new logo continues the history of representing the Association’s mission statement: The Club Managers Association of America advances the profession of club management by fulfilling the educational and related needs of its members.”
CMAA will continue its rollout of the new logo at the 82nd World Conference on Club Management and Golf Industry Show, February 5 – 10, in New Orleans. During the coming year, CMAA will gradually transition to the new logo, which will begin to appear in publications and other communication vehicles.
About CMAA – The Club Managers Association of America is the professional Association for managers of membership clubs. CMAA has close to 7,000 members across all classifications. Manager members run more than 3,000 country, golf, city, athletic, faculty, yacht, town and military clubs. The objectives of the Association are to promote and advance friendly relations among persons connected with the management of clubs and other associations of similar character; to encourage the education and advancement of members; and to assist club officers and members, through their managers, to secure the utmost in efficient and successful operations.
About DCR Partnership – DCR Partnership is a brand strategy, design and experience firm focused on sports, entertainment and celebrity brands including the PGA of America.
Contact:
Gerry Romano
(703) 739-9500
gerry.romano@cmaa.org
www.cmaa.org
