In partnership with BNL Eurolens, a member of the Essilor Group, Sundog Eyewear has created the Sundog Mela-Lens utilizing state-of-the-art Melanin Lens Technology to provide golfers the ultimate in eyewear: protection and Genuine Performance.
“The Mela-Lens is one of the most important advancements in Sundog lens technology in many years,” said John Whitney, Sundog Eyewear Director of Product Development. “The breakthrough Mela-Lens filters out higher energy visible light [HEVL or ‘blue light’] and ultra violet light giving golfers outstanding veiled glare reduction without polarization, and improved contrast and sharpened definition without color shift.”
“Mela” is short for Melanin, a naturally-produced pigment that acts as a sunscreen protecting the skin from ultraviolet light. The exclusive Sundog Mela-Lens are infused with a synthetic melanin that absorbs light seamlessly over a broad spectral range providing 98 per cent blue light filtration and 100 per cent UVA/B protection,
By filtering instead of blocking blue light, Melanin Lens Technology does not affect color perception and actually improves visual acuity: Because the Mela-Lens actually absorbs more ultraviolet light than blue light, and blue light more than green light, contrast is improved, sharpening perception of depth and details.
“Many people experience an immediate ‘soothing’ difference, while the true benefit of the Mela-Lens Technology is the filtering of the invisible HEVL light which results in reduced fatigue and ultimately better performance.”
With the introduction of the Mela-Lens, Sundog continues to offer “Meaningful Choice” with golf eyewear to suit everyone’s needs.
The new Mela-Lens are available in Sundog Eyewear Zone and Links models for 2009. They are part of the Sundog Eyewear 2009 Genuine Performance line that includes the Paula Creamer Collection, PGA Tour star Mike Weir’s Weir Golf Signature Series, and 2008 Ryder Cup hero Hunter Mahan’s H Signature Series.
To view the 2009 Sundog Eyewear line visit Booth 3265 at the Orlando PGA Merchandise Show or www.sundogeyewear.com
About Sundog Eyewear:
With over 25 years of industry experience, Sundog Eyewear is a world leader in sport sunglasses with an ongoing commitment to Genuine Performance. Sundog Eyewear is available in thousands of fine golf shops and retailers worldwide and is proud to the Recommended Eyewear of the PGA of Europe, and Supplier of Official Merchandise to The Open Championships since 2002.
Contact:
Hal Quinn
Quinn Group Communications
604-990-0945
halquinn@shaw.ca
