SANTA ANA, CA – January 27, 2009 – GolfGym, the leader in golf fitness since 1987, today announced the debut of its new packaging and new instructional DVDs. All GolfGym products will be part of the new Joey D Signature Series featuring one of the elite biomechanics, strength and conditioning coaches on the PGA Tour, Joey Diovisalvi, affectionately known by Tour players as “Coach Joey D”.
As a coach on the PGA Tour for over 10 years, Joey D is best known for coaching Vijay Singh during a seven year period that was highlighted when Vijay became #1 in the world. Joey D’s coaching methods with Vijay were featured on an ABC Special, Practice Like a PGA Tour Player, and a CBS Special, The Science of Golf, which showcased Vijay’s dedication and work ethic to improve his golf fitness and performance.
The new packaging features GolfGym’s signature shades of orange and includes action images of Coach Joey D using the product. The dynamic graphics and bold colors are incorporated in the company’s entire line of promotional materials including ads and brochures for a consistent, branded image.
“We are ecstatic to have Joey D as a partner and to feature him on our packaging and DVD’s”, said Ken Pierce, president, GolfGym LLC. “His elite status as a coach on the PGA Tour will become quickly apparent as he walks you through the exercises on the training DVD’s. His status on the Tour and his expertise in golf movement patterns brings to GolfGym the highest level of credibility we could ever ask for.”
As is standard with GolfGym, all products are easy to use, portable and affordable. Many of them are used daily by PGA Tour players in the PGA Tour fitness trailers. Each GolfGym product includes an Instructional DVD featuring Coach Joey D as he walks you through all the exercises he employs on the PGA Tour with his players Pat Perez, Ryuji Imada, Charlie Wi, Tom Pernice Jr., and Tim Wilkinson just to name a few. The packaging has been updated on all GolfGym products including:
The GolfGym® PowerSwing Trainer is a training and conditioning tool designed to develop proper swing habits and muscle memory, improve club control and shot accuracy, build strength to add distance, and develop better balance and posture. It comes packaged in either a Personal Edition or a Masters Edition. Both versions include a ProPerfect Training Grip with PowerCord (a medium resistance for the Personal Edition and a light, medium and heavy resistance for the Masters Edition), high quality training DVD video, instruction booklet and carry bag. (MSRP: Personal Edition – $39.95 or Masters Edition – $69.95)
The GolfGym® PowerBandz is designed for the golfer looking to develop greater rotation, strength, power, flexibility and balance through golf specific movement patterns and exercises. Using these will help the golfer develop golf specific muscle movement patterns against resistance and ingrain those movement patterns in his or her body and mind. It consists of a set of two 4′ bands with individual handles and includes a combination door and loop attachment. It is available in medium and heavy resistance levels. (MSRP: $79.95)
The GolfGym® Club 38 Weighted Trainer and GolfGym® Club 28 Weighted Trainer are designed to increase your power, flexibility and balance. The exclusive design distributes the weight like that of a standard golf club with half the total weight in the bottom third of the club. The added weight increases flexibility and compels you to stay in balance. (MSRP: $59.95 each)
The GolfGym® Balance Ball provides a proven time-tested design to help any golfer improve core strength, flexibility, posture and balance. It is available in a 55cm or 65cm size and comes with a Quick Start DVD, Quick Start User Manual and portable air pump. (MSRP: $25.00)
The GolfGym® PowerStance Loop is a simple tool that when used correctly can make a real difference in your lower body strength and balance. This easy to use loop will help strengthen your legs to stabilize your lower body which will help produce a more powerful swing. (MSRP: $8.95)
The GolfGym PowerGrip Squeasy® is a low density foam ball that you squeeze in your hands while performing several different exercises designed to strengthen golf specific muscles. (MSRP: $4.50)
About GolfGym®
GolfGym LLC, a Santa Ana, CA based company, is the industry leader in golf fitness. The company’s flagship product, the GolfGym® PowerSwing Trainer, was introduced in 1987 and has been used by golfers, trainers, coaches and therapists around the world to improve their golf games and golf fitness levels. This year GolfGym introduces the Joey D Signature Series of products and DVDs including the new GolfGym® PowerBandz. In addition to the PowerSwing Trainer, the company’s product line includes the GolfGym® Club 38 and Club 28 Weighted Trainers, the GolfGym® Balance Balls, the GolfGym® PowerBall, the GolfGym® PowerStance Loop, and the PowerGrip Squeasy®. GolfGym offers an affiliate program to interested website owners. For more information about this program, visit http://www.golfgym.com/affiliates. For more information about the company and its products and Coach Joey D, visit www.golfgym.com or call 1-877-4-GOLFGYM (446-5349).
Follow the company on Twitter at www.twitter.com/golfgym
Visit http://www.youtube.com/watch?v=cJSz5a60hcA to view a product demo video featuring Joey D.
For media inquiries about GolfGym or Joey D, please contact Tracy Nackel at 760-420-1602 / tnackel@cox.net or Vanessa Price at 714-544-6515 / readthegreens@aol.com.
Contact:
Tracy Nackel, TEN Marketing & Public Relations, tnackel@cox.net, 760-420-1602
Vanessa Price, TEN Marketing & Public Relations, readthegreens@aol.com, 714-544-6515
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