Partnership expands Imperial’s golf product lines and licensed headwear products
DENVER January 2009 – Imperial Headwear (www.ImperialHeadwear.com), the leading global manufacturer of premium quality, active lifestyle headwear, announced today a multi-year partnership with New Era Cap Company.
The partnership provides exclusive rights to the New Era brand, proprietary ball marker cap technology for the golf and tennis markets, plus limited rights to the resort and outdoor industries. The relationship also gives Imperial distribution rights to New Era licensed properties such as Major League Baseball, the NBA, NHL, Minor League Baseball, and major colleges and universities.
“New Era’s standing in the headwear industry is a natural fit with the values and quality products that we produce day-in and day-out,” said Rick White, President and CEO of Imperial Headwear. “With this partnership we now have the ability to offer our clients a wide range of premium licensed and technical products. We look forward to a prosperous relationship with New Era.”
New Era is the largest branded headwear manufacturer in North America; its authentic and forward-thinking designs span a broad range of markets and courses.
“Imperial is the leading headwear brand in golf and other markets. Their distribution will take the New Era brand to additional golf sales channels throughout the country,” said Christopher Koch, CEO of New Era. “We anticipate an outstanding relationship with Imperial, and look forward to significant growth going forward.”
About Imperial Headwear
Founded in 1916, Imperial Headwear is the leading manufacturer and marketer of premium quality, active lifestyle headwear and accessories for the golf, tennis, resort, corporate, outdoor and select private label markets. Renowned for its superior customer service and artwork customization capabilities, Imperial offers its clients premium quality products using the most innovative digital design, logo and embroidery technologies. Imperial recently acquired Washington-based Watership Trading Companie to expand its product offerings to include high performance wind and sun protection hats for the outdoor and sports markets. For more information about Imperial Headwear, visit www.ImperialHeadwear.com or call (800) 950-1916.
About New Era Cap
Founded in 1920, New Era Cap Company, Inc., is the nation’s leading headwear manufacturer and creator of New Era Apparel, bringing products to market that transcend time, culture, sport and fashion. New Era produces over 35 million caps per year and is the exclusive manufacturer of the official on-field cap of Major League Baseball, its Minor League affiliates and other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company, headquartered in Buffalo, New York, employs approximately 1,700 people world-wide in New York, Alabama and at its operations in Canada, Europe, Japan and Hong Kong. For more information on New Era, visit www.neweracap.com. New Era is a ‘Category A’ affiliate of the Fair Labor Association.
Contact:
Jody Bennigsdorf
Imperial Headwear
303.597.0206, ext. 3119
JBennigsdorf@Imperialheadwear.com
Rick White
Imperial Headwear
303.597.0206, ext. 3190
Rwhite@Imperialheadwear.com
