Castle Rock, CO (February 3, 2009) – With the golf industry struggling, across the nation and particularly in the Midwest, management of the City of St. Paul sought to proactively and thoroughly understand the challenges involved in revitalizing the City’s three golf courses at the beginning of 2008.
Golf Convergence was selected by the City of St. Paul to create a six-year strategic vision focusing on accounting and financial reporting, the leveraged use of technology, marketing initiatives, proper agronomy and turf management, increased operational efficiency, and rate and organizational changes to maximize revenue.
The results for 2008 are in: rounds and revenue are up, interest in the golf courses revitalized and with the new technology installed, prospects for 2009 are robust. These impressive were achieved despite a very wet and cold spring was rounds were down 38.9% over the prior year.
Mr. Vince Gillespie, Special Services Manager for the City of St. Paul’s Parks and Recreation, commented that “Golf Convergence was able to provide a clear vision of our unique opportunities, demonstrate how to leverage our investment in technology and allocate our marketing resources to achieve desired benefits. Different viewpoints of the staff, our season patron card holders and our citizens were deftly recognized and blended into a cohesive strategy which we could all endorse and execute.”
The strategic vision was created by crystallizing the valuable research data of Pellucid, National Golf Foundation, Golf Datatech, and PGA Performance Trak into Golf Convergence’s unique financial investment return strategic report (Golf Convergence FIRST™). The melding of the City’s financial data with industry statistics highlighted certain accounting, operational and organizational opportunities that created the significant improvement in cash flow.
Mr. James Keegan, Managing Principal of Golf Convergence stated, “The City of St. Paul was a model client. This listened, they acted with prudence, and they benefitted from creating a cooperative effort to boost their economic fortunes. Golf Convergence’s J-Kaizen™ eight-step process for improving a golf course’s financial return is again validated as a reliable strategic planning tool.”
Company Information: With nine principals averaging 20 years of experience in the golf business, Golf Convergence provides common sense solutions founded on sound principals. Their strengths combine to assist golf courses by maximizing revenue, increasing operational efficiency, and enhancing customer service. For more information on Golf Convergence, contact James J. Keegan, Managing Principal, at 303-283-8880, or at jkeegan@golfconvergence.com or http://www.golfconvergence.com.
Contact:
J. J. Keegan, Managing Principal
Golf Convergence
jkeegan@golfconvergence.com
