Leading Media Buyer Chooses ProLink Screens to Reach Highly Attractive Audience Demographic Via ProLink Network
(CHANDLER, Ariz.) – ProLink Solutions, a wholly-owned subsidiary of ProLink Holdings Corp. (OTC BB: PLKH) and the world’s leading provider of Global Positioning Satellite (“GPS”) golf course management systems and digital out-of-home on-course advertising, – today announced that Active International, the global leader in corporate trade and one of the world’s largest media specialists, has entered into an agreement with ProLink to purchase up to $3 million of net advertising on the ProLink Network through January 31, 2010. The Company expects to begin recognizing revenue under the agreement commencing during the first quarter.
Active International, which places more than $1 billion in media annually, will offer its clients advertising on the ProLink Network, which annually reaches more than 13 million golfers at approximately 400 courses across the U.S.
Clients of Active International will gain access to the ProLink Network’s inventory of ads, which appear on GPS screens affixed to golf carts at upscale courses and resorts. Surveys have shown remarkable recall rates (70 percent or better) for golfers viewing the ads, positioned alongside useful content such as course graphics and strategic information.
“The ProLink Network is a proven vehicle for marketing to a wealthy, hard-to-reach demographic,” said Alan Brown, Executive Vice President, Worldwide Media. “ProLink’s dynamic platform presents a multitude of opportunities to achieve our clients’ branding and promotions goals in key markets nationwide. We’re excited to enter this very promising partnership.”
“We look forward to forging a valuable relationship with Active International and its clients in the months and years to come,” said Andy Batkin, CEO of the Company’s ProLink Media division. “This agreement reflects the growing desire of the advertising community to cost-effectively reach the highly desirable advertising audience that our customers represent.”
Lawrence Bain, CEO of ProLink Holdings Corp., added, “In addition to the advertising agreement, Active will be able to provide alternative financing structures for ProLink’s clients, expanding our capabilities in these difficult times. We are just scratching the surface of the possibilities this association represents.”
As part of the agreement, ProLink will receive a guaranteed amount of trade credits. ProLink anticipates using the trade credits to reduce cash expenditures for logistics and freight, travel, entertainment, various services and material purchases.
About ProLink
ProLink Solutions, a subsidiary of ProLink Holdings Corp., is the world’s leading provider of GPS golf course management systems and revenue-generating on-course advertising. ProLink Solutions’ core philosophy is to be a “Trusted Partner” to its golf-course customers. From enhancing golfers’ overall experience and improving pace-of-play, to increasing current revenue streams and creating new profit centers for golf courses, ProLink Solutions’ products and services have captured markets both nationally and globally.
About Active International
The global leader in corporate trade, Active International helps companies use their underperforming assets to pay for integrated media, travel, event planning, retail marketing, freight and consulting services. With operations in North America, Latin America, Europe and Asia Pacific, Active places more than $1 billion in media annually on behalf of its clients
Safe Harbor
This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 about ProLink Holdings Corp. (ProLink). Forward-looking statements are statements that are not historical facts. Such forward-looking statements, based upon the current beliefs and expectations of ProLink’s management, are subject to risks and uncertainties, which could cause actual results to differ from the forward looking statements which are set forth in greater detail in the Company’s filings with the Securities and Exchange Commission from time to time. The information set forth herein should be read in light of such risks. ProLink does not assume any obligation to update the information contained in this press release.
For more information about ProLink, visit http://www.prolinknetwork.net or http://www.goprolink.com/, call 480.753.2325 or email info@goprolink.com.
Contact:
Buffalo Communications
Rich Katz
703.891.3319
rkatz@billycaspergolf.com
Daniel Mitchell
253.312.4536
dmitchell@billycaspergolf.com
Investor Relations Contact:
CEOcast, Inc.
Gary Nash
212.732.4300
gnash@ceocast.com
