Sanford, FL – This week Rife Putters will be the Official Putting Green Sponsor of the AT&T Pebble Beach National Pro-Am being held at three of the Monterey Peninsula’s premier golf courses: Pebble Beach, Poppy Hills and Spyglass. The AT&T Pebble Beach National Pro-Am is a 72-hole PGA TOUR event dating back to the 1930’s when Bing Crosby gathered a ‘few friends’ to raise money for charity… and have a little fun.
Top PGA TOUR professionals team with Hollywood celebrities, world renowned musicians and the captains of industry as they compete for a $6.1 million purse. Foursomes rotate to Poppy Hills, Spyglass Hill and Pebble Beach Golf Links Thursday through Saturday. The infamous ‘cut’ is made on Saturday night and the leading 60 professionals and 25 pro-am teams play Pebble Beach on Sunday for the championship.
RIFE will be custom fitting each amateur who plays in the event with their own Rife putter using their proprietary Lie-Aline Fitting System. This system is available to clubs, golf outings, and charity events throughout the U.S. Matt Molloy, President and CEO of Rife putters, says “unlike other Pro-Ams, where people are just handed a putter as they check in, Rife has the ability to actually do custom fittings in a matter of minutes for each of the 185 celebrities and high net worth individuals playing in this weeks Pro-Am right there on the putting green. People are always amazed at how quickly and easily a Rife putter can be fitted on the spot and truly enhances the experience for the participants”. This same feature is what is making Rife Putters a juggernaut at the retail level.
About Rife Putters
All of Rife’s Putters are high-end CNC milled putters that offer the same patented RollGrooveTM Technology and patent pending Lie-Aline System.
Rife Putters, LLC is the true innovator behind horizontal grooved face putter technology with a patent on specifically sized grooves since 1997. These precisely spaced grooves allow the putter to gently press into the cover of the ball and grip and lift it into an instant forward roll. Guerin Rife states, “just as grooves in irons help control spin so do grooves in a putter face.” Other companies are now trying to imitate this patented technology but the spacing of the grooves is the true key to the gripping and lifting effect of grooved face putter technology. Horizontal RollGrooveTM faced putters create the truest “no skid” roll in golf no matter where you hit the ball on the putter face.
For more information on RIFE Putters or their product lineup for 2009 visit their website at www.rifeputters.com.
Media members interested in testing any of the RIFE products for an editorial review should contact Joe Wieczorek joe@themediagroupinc.com or Bart Henyan bart@themediagroupinc.com of The Media Group, Inc. at (847) 956-9090.
Contact:
Joe Wieczorek
The Media Group, Inc.
(847) 956-9090
E-mail: joe@themediagroupinc.com
