Demand Brings Putter Series Back into Play at PGA Show
RICHMOND, Va. (February 18, 2009) – After a year in product development, attendees at the 2009 PGA Merchandising show in Orlando got their first taste of a much anticipated Inertial putter series from Slotline. In addition to the resurrected Inertial designs, the company introduced 14 putters among three distinct series. The product line’s debut was met with a mix of nostalgia and excitement. The original Inertial putter sold more than one million units and was once second in putter sales in the ’80s.
“I can’t tell you how many golfers came up to me at the show and told me how much they loved their original Slotline Inertial, and how happy they are to see us back on the market,” said Chad Lehr, Slotline’s product manager. Not only does Slotline bring back fond memories among PGA professionals and the everyday golfer, but pros on the Champions Tour this past fall have had a similar reaction. “The senior tour pros have been impressed with the variety of models as well as the performance and feel of the putters,” said manufacturer’s tour representative, Mike Nickell.
The original Inertial putter has been off the market for over seven years. In 2007, Slotline was purchased by Dynamic Brands, the parent company for the Bag Boy® Company, the Baby Jogger™ Company, and AMF® Golf. Slotline was created by weekend golfer and former McDonnell Douglas engineer, Clovis “Duke” Duclos in the 1970s. Frustrated with his putting, Duke created a putter with an alignment aid that utilized a SLOT (located on the back edge of the top-line) and LINE (located directly beneath the SLOT). If the LINE is visible in the SLOT, then you are correctly positioned over the ball. Thus, the name Slotline came to be.
However, much of Slotline’s fame came from the fact that it brought awareness to golfers about the benefits of moment of inertia technology or MOI. Duke was intrigued by the heel and toe weighting in Karsten Solheim’s PING® Anser. As an engineer, Duke understood that heel and toe weighting in putter design gives the putter a high moment of inertia (MOI) or resistance to twisting on off center hits. However, these benefits were not being promoted to the golfer.
Seeing an opportunity to educate the consumer on the benefits of MOI technology in putter design, Duke used his knowledge of physics to create a putter with the highest MOI on the market. He achieved this by using aluminum to make the lightest body possible and lead to make the toe and heel as heavy as possible. The result was the High Moment, Inertial putter, and he educated the consumer on the benefits of a high MOI putter through his advertisements and slogans like, “Putt up to 2.5 times better.”
Slotline’s new 500 Series. The SL-500 Series incorporates the original Inertial putter design with updated materials and technology such as forged 6061 aircraft grade aluminum, Tungsten weighting for exceptionally high MOI, tri-milled face, and the signature SLOT and LINE alignment aid. The SL-500 Series includes: SL-581F Hi-Moment Offset, SL-582F Hi-Moment Non-Offset, SL-583F New Moment, and the SL-584F Center Stroke Mallet. (All SL-500 Series putters MSRP for $159.95.)
Upon seeing the new 2009 Slotline putters, Duke himself had this to say: “I so appreciate the bonding of the principles of a high MOI to these beautiful new models. I know from experience the design discipline required, and it has been done in spades. These new models deliver the best feel and performance possible.”
About Dynamic Brands
Dynamic Brands is the parent company for the highly successful golf brands Bag Boy, AMF Golf and Slotline. Having set the industry standard for more than 60 years, Bag Boy is an industry leader in the walking cart, travel cover and golf bag markets. AMF Golf features high quality and value priced golf products for men, ladies and juniors. Slotline is one of the golf industry’s all-time best selling putter brands and the industry pioneer for multi-metals and heel-toe weighting in putters. For more information about Slotline, call 800.955.2269 or visit www.slotlinegolf.com.
Contact:
Michelle McLees
Public Relations Specialist
p. 804.433.2284
mmclees@bagboyllc.com
