(VIENNA, VA) – Marking its first engagement in Missouri and increasing its presence to 24 states, golf-course owner/operator Billy Casper Golf (“BCG”) has been selected to manage The Golf Club of Florissant, 30 minutes north of St. Louis.
Under the multi-year agreement, BCG will turnkey all aspects of Florissant’s golf course and property maintenance, staffing and training, clubhouse operations (food and beverage, merchandising, etc.), golf instruction, marketing and public relations, special events and financial management.
“Florissant has a reputation for being a warm and friendly town to our residents and visitors,” says Robert G. Lowery, Sr., Mayor of the City Florissant. “Billy Casper Golf thinks similarly, and this is one reason we outsourced professional management. The company shows golfers excellent course conditions and graciousness time and time again.”
“Billy Casper Golf taking care of Florissant’s customer base and applying sound, golf-specific business practices will benefit golfers and City resources,” says Peter Hill, Chairman and CEO of BCG. “This hidden jewel is already a player’s favorite and we’ll make their experiences even better.”
Located in close proximity to downtown St. Louis and its northern suburbs, The Golf Club of Florissant represents the 100th course under BCG management.
Carved out of 135 acres, the par-72, 6,590-yard championship layout opened in 1963 and features some of the most critically-acclaimed bent-grass greens and zoysia fairways regionally. A fully stocked pro shop, full-scale restaurant and 3,000-square-foot deck makes the club a convenient venue for corporate, charity and social gatherings.
The City of Florissant lies in the heart of a valley near the confluence of two rivers – the Missouri and Mississippi – and was aptly nicknamed the “Valley of Flowers” by French farmers and fur trappers. Founded in 1767, Florissant is now the largest municipality in St. Louis County with 18 parks, a 600-seat theater, skateboard park, aquatic centers, indoor pool and covered ice rink.
For more information about Florissant: www.golfclubofflorissant.com, 314.741.7444.
About Billy Casper Golf
Widely respected as a high-performance, full-service owner/operator of golf courses, BCG manages properties in 24 states and outside the U.S. The company provides turnkey club operations for public-agency and private owners, developers and investors. Founded 20 years ago in cooperation with golf legend Billy Casper, BCG is based in Vienna, VA with regional offices strategically convenient to courses’ locales.
BCG’s best-of-breed infrastructure shows clients favorable returns on investments. Critically-acclaimed by industry leaders and media, BCG economies of scale help daily-fee, municipal, resort and private courses make and save money while delivering a personal touch.
Buffalo Communications – a division of BCG – is America’s foremost golf-specialty publicity, media-relations and marketing-communications agency. In addition to creating PR and implementing programs for BCG courses, Buffalo represents many of golf’s top brands (products, resorts, destinations and communities) worldwide.
More information about Billy Casper Golf/Buffalo Communications: www.billycaspergolf.com, www.buffalocommunications.com, 703.761.1444.
Contact:
Nick Lashinsky
Billy Casper Golf / Buffalo Communications
703.891.3324
nlashinsky@billycaspergolf.com
www.buffalocommunications.com
www.billycaspergolf.com
