2009 Partnership Already Proving Positive Effect on Profit
Marlborough, MA – MacNeill Engineering/CHAMP Spikes, the world leader in sport cleat technology, teamed with Excel Golf Products, Inc. which produces Zero Friction, the no. 1 performance golf tee on the PGA Tour ™, are already feeling the power in this partnership.
The co-branded products were launched at the 2009 PGA Merchandise Show and within a month sold out of first run stock. Retailers are seeing that they can reduce their sku count by adding the cobranded spike and tee products and have supported the direction from the two companies as a way to increase product offereings.
The ValuePaks which contain offerings of 1 ¾ , 2 ¾ and 3 ¼ inch Zero Friction Tees along with the popular CHAMP Stinger spikes are available in both Q-Lok and Tri-Lok fastening systems. These co-branded combination packs allow golfers at any level to equip themselves with the hottest products in the industy.
“This partnership, although at the beginning stage, is quickly turning into a win-win situation for both Champ and Excel as well as retailers everywhere.” states CHAMP President Harris MacNeill. “Immediately we are realizing the need for these products packs and just how well these are selling at retail and the great margins the retailer is getting. Our brands are complimentary to one another so we knew it would work but we are thrilled with the initial reaction from both retailers and consumers.”
“We obviously came into this relationship with high expectation for both brands,”states John Iacono, Founder and C.E.O. of Excel Golf Products, Inc. “Thus far the reaction has exceeded those expectations and proved that we have formed a powerful branding alliance. We are pleased with the results and are looking forward to expanding the product offerings and branching out into more areas in the near future.”
About MacNeill Engineering and CHAMP Spikes
CHAMP is the premiere brand of MacNeill Engineering Worldwide, which has been designing and manufacturing athletic footwear components since 1931. The company has been a pioneer in cleat technology since it introduced the world’s first locking spike: SURE-LOK. Since then, MacNeill Engineering has grown to be the world leader in the sport cleat industry with revolutionary offerings which include the CHAMP Q-LOK System®, used in all Nike®, ECCO®, and Hi-Tec® golf shoes; the CHAMP TRI-LOK® system, which fits shoes by Foot Joy®, adidas® and Callaway®; as well as the most complete line of innovative spikes in the world, including the new CHAMP Scorpion STINGER™ spikes and CHAMP ScorpionSpike®.
About Excel Golf Products, Inc.
Zero Friction Performance Golf Tees are environmentally safe and are made with Biodegradable materials. They are manufactured by Excel Golf Products, Inc. of Itasca, IL, a full-service distributor of wooden golf tees serving the golf industry. For more information, visit the company web site at www.excelgolftee.com or call the company directly at 800-915-5115 or 630-775-9300.
Contact:
Molly Meade
617.678.6778
molmeade@comast.net
