Bethlehem, PA – March 2, 2009: Overall the nation as a whole during the 4-week retail February calendar trended the warmest in 4 years, driest in 13 years, and least snow in 7 years. To view a regional summary chart visit – http://www.wxtrends.com/content/feb2009.asp.
The Southwest and Northwest regions showed increases in precipitation compared to the same time period in 2008 along with the coldest climate patterns in 3 to 5 years. Along with the overall national drier trend, both the Northeast and Southeast were the driest in 17 and 9 years, respectively. The Southeast did not benefit from the coldest February in 2 years and the most snowfall in 3 years, even though the month proved to be the driest in 9 years. The weather very likely brought a 1% higher than expected overall gain to the Retail Industry same-store sales which will be announced on Thursday of this week.
Weather Trends International (www.wxtrends.com) in conjunction with Golf Datatech, LLC (www.golfdatatech.com) recently released a special report looking at the influence of weather on the 2008 golf industry, and how weather affected consumer spending habits, particularly rounds played. Industry professionals can view this complimentary 10 page report by visiting: http://www.wxtrends.com/golfreport.
Additionally, individual course owners and managers can access specific weather data, including upcoming seasonal forecasts through WTI’s online planning tool called MYskeye (www.myskeye.com) by contacting Billy Martin via email (billy@wxtrends.com ) or calling (609) 678-0633.
About Weather Trends International
About Weather Trends International: The global leader of actionable year-ahead business weather guidance for retailers, manufacturers, pharmaceutical companies, agricultural firms, financial analysts and the golf industry. Clients include some of the world’s most respected and successful companies like Wal-Mart, ASDA, Target, Kohl’s, Sherwin Williams, Anheuser-Busch, Johnson & Johnson, 3M, Pizza Hut, JP Morgan, Fidelity, and hundreds of other weather sensitive companies. Its business centric weather solutions and understanding of how consumers respond to the weather is used throughout organizations to help “manage the weather risk”. Utilizing technology first developed in the early 1990s, Weather Trends International’s proprietary statistical based forecasting methodology projects temperature, precipitation and snowfall trends by day and week a year-ahead for 4,000 cities in 129 countries with an industry leading 80%+ accuracy. Offices located in New York, NY, Bethlehem, PA and Bentonville, AR.
Contact:
Billy Martin
Vice President of Marketing
Phone 610.807.0118 office
Email billy@wxtrends.com
