Luxury Market Leader Offers Highest Retailer Margins in Footwear Category
(Londonderry, New Hampshire) – Danish shoemaker ECCO has joined the Association of Golf Merchandisers as an Affiliate Member, showcasing its industry-best margins, comfort, stability and style to the organization’s scores of world class golf professionals, buyers, merchandisers, specialty shop owners, club managers and owners.
Worn in competition by discerning players worldwide – including international Tour stars Fred Couples, Colin Montgomerie, Aaron Baddeley, Stuart Appleby, Thongchai Jaidee, Juli Inkster and Carin Koch – ECCO golf shoes were recently designated “Top Sellers” at public, private, resort and off-course facilities by PGA Magazine.
“We’re excited to partner with such a tremendous organization that is devoted to facilitating high levels of education and profitability among its membership,” says CB Tuite, General Sales Manager, ECCO USA Golf Division. “We’ve put together a comprehensive program that features a truly distinctive product range combining unique style and technology features with retailer margins unmatched in the golf industry.”
The AGM is a professional association of golf-related vendors and professional vendors located worldwide. Its mission is to educate golf retail buyers, merchandisers and golf professionals, elevate the golf merchandising profession and enhance communication between golf buyers and vendor partners.
Guaranteeing a level of quality that cannot be matched by any major footwear manufacturer, each ECCO golf shoe is touched by more than 225 sets of highly-skilled hands during production. This labor-intensive process facilitates the brand’s unrivalled attention to detail that helps discerning players look, feel and play their best.
All ECCO golf shoes feature a network of built-in technologies to create the ideal platform for the perfect swing. These include a direct-injected, PU-constructed midsole/outsole that:
– Creates a one-piece shoe construction
– Ensures unrivaled durability, flexibility, lightness and weather resistance
– Provides a superior level of cushioning and comfort that does not break down over time, unlike commonly-used materials such as air, rubber and EVA foam
Optimal performance is further guaranteed by:
– Ultra-soft, high-grade leathers with hydrophobic treatments for superb weather-resistance
– Internal stabilizer to reduce torque and create ideal swing stability
– Double-layer insole with cushion that absorbs heel force to reduce stress on the knees, hips and back
– Internal Air-Circulation System to maintain a fresh, dry and cool foot environment
– Dynamic Energy Return System that provides a trampoline effect during foot-strike and follow-through to reduce fatigue and restore energy with each step
– Green-friendly outsole designs featuring molded traction bars combined with Stinger cleats from Champ and the Q-Lok insert system to provide ideal traction and grip
About ECCO
The only major shoe manufacturer to own and manage the entire value chain from cow to consumer, ECCO is a global leader in city, casual and sport shoes for men, women and children. In 2007, the Danish company sold almost 17 million pairs, achieving net revenues of ?756 million.
Founded in 1963 by Karl Toosbuy, ECCO has nearly 15,000 employees, direct subsidiaries in Europe, the Far East and North America, and partners worldwide. ECCO shoes are sold in more than 3,000 shops globally, including 687 mono-brand (ECCO exclusive) stores.
Following the rules of good craftsmanship to deliver genuine freedom of movement and comfort to consumers, ECCO’s aim has never been to be the biggest, but always to be the best.
ECCO USA is based in Londonderry, New Hampshire. For more information: visit www.eccousa.com; 800.886.3226.
Contact:
David Griffith
Buffalo Communications
703.891.3391
dgriffith@billycaspergolf.com
