LAKE MARY, FL – Many are predicting that social media is the future of marketing. Some say it is a fad that has no place in the business world. That debate rages on.
What can’t be debated, however, is that social media is here now, it is quickly gaining mainstream traction, and it’s not going away anytime soon.
“Utilizing The New Social Media” is one of the educational sessions planned for the 19th ING Spring Conference, set for May 17-21 at the beautiful French Lick Resort in Indiana.
Anyone in the golf industry or media is invited to attend the conference, conducted by the non-profit International Network of Golf. Industry executives from companies large and small, and from every segment of the industry, will join golf media of all types at this annual gathering. The social media workshop is set for Wednesday morning May 20.
Social media goes beyond having a web site and an email database. Social media is a way people share their stories and experiences with a community using blogs, podcasts, forums, and social networking web sites.
If you haven’t heard the terms “Digg It,” “twittering” or “Blogspotting” then you need to attend this social media workshop. You will learn from industry experts why social media marketing is growing in popularity within the golf business, and how it can directly impact your bottom line.
You don’t need to be an expert at this to earn the benefits. But you do need to know the basics, and you will certainly pick that much up from this educational session.
That is just one of several educational sessions structured to help anyone in the golf industry survive and thrive during difficult times.
It all starts with the keynote speaker, Bruce Boguski, who will deliver the keynote speech “Achieving the Impossible.” He will also conduct a seminar geared toward business and golf competitions entitled “The Zone-Peak Performance Under Pressure.” Boguski overcame paralysis from an accident to become a sports champion and nationally known speaker.
Other highlights from the upcoming conference:
1)The ever-popular One-On-One Appointment Show, a series of private meetings between exhibitors and media to open lines of communication, create unique promotional programs, gather story materials and build relationships.
2)The State Of The Industry Breakfast. Workers from different segments of the golf industry will lead discussions on the current state of the golf business, with the hope of creating solutions to lead individuals and companies back into a positive direction.
3)The Demo Lab will feature companies large and small displaying their latest equipment and training gear on the practice range and green.
4)The International Pairs World Qualifier. A two-player team that wins this 18-hole net points competition at the brand new Pete Dye Course at French Lick will represent ING and the USA in the International Pairs World Finals at Carnoustie in Scotland.
5)The ING Fashion Show. ING members will take to the runway as models, sporting the latest and greatest fashions from some of the industry’s top apparel companies.
6)Education and self-improvement programs galore.
Another terrific reason to attend this conference is the host site itself. French Lick just completed a $500 million renovation, and is launching a highly anticipated Pete Dye-designed course around the conference. The resort also boasts a refurbished Donald Ross course and a nine-hole resort course, two world-class hotels, spa services, a casino and several outstanding restaurants.
Those interested in attending may do so by visiting www.inggolf.com and clicking on Spring Conference. An electronic registration process is available.
For more information on ING, call 407-328-0500, ext. 4.
Contact:
Mike Jamison
407-28-0500, ext. 1
mike@jamisongolf.com
