Recognized as one of the top management companies for Customer Loyalty in NGF’S 7th Annual Customer Loyalty Awards
SCOTTSDALE, ARIZONA – OB Sports Golf Management was one of two management companies honored by the National Golf Foundation (NGF) for having the top customer loyalty in the industry. The 7th annual Customer Loyalty Awards are based on surveys fielded through NGF’s Voice of Customer Operating Model and were awarded to the top operators that received high customer approval ratings in 2008. OB Sports was honored for having a high overall loyalty score for a management company. The loyalty score is determined by the how likely golfers are to recommend an OB Sports managed course to a friend or colleague.
“OB Sports Golf Management distinguished themselves in 2008 with their award winning performance of high overall customer loyalty through NGF’s “Voice-of-Customer Operating Model.” It’s difficult enough for a stand-alone course to garner sufficient praise from its customers in order to win a Customer Loyalty Award. It’s even more of an achievement for a multi-course operator,” says Ben Fowler who heads up NGF’s voice of customer program.
The NGF “Voice-of-Customer Operating Model was derived from golfer surveys conducted by the NGF throughout courses across the country. In the surveys, golfers who have played courses within the past 12 months were asked to rate the course on the many factors. Factors that included overall course conditions, condition of greens, pace of play, friendliness/service of staff, food and beverage service, overall experience, condition of tees, bunkers, fairways and other key factors that drive customer loyalty.
“We are truly honored to have the National Golf Foundation recognize OB Sports as a nationwide, industry leader for developing and maintaining customer loyalty,” stated Phil Green, president of the Scottsdale-based OB Sports Golf Management.
About the National Golf Foundation
The mission of the National Golf Foundation, founded in 1936, is to help golf businesses succeed by providing marketing, research, customer targeting and other consulting services. Based in Jupiter, Fla., the NGF serves many constituencies in the golf industry, including equipment manufacturers; builders and developers; facilities and practice ranges; course architects; retailers; turf maintenance suppliers; golf associations and the media. For more information, visit www.ngf.org.
About OB Sports Golf Management
Scottsdale-based, OB Sports Golf Management is a diversified, golf-oriented company with a long history of success. OB Sports currently manages 30 premier golf courses and country clubs throughout the United States. Known for its comprehensive and personalized services since 1972, OB Sports has become widely acclaimed as the leader in boutique-style golf course management. For more information on OB Sports, visit www.obsports.com or call (480) 948-1300. OB Sports – managed facilities include:
Arizona
We-Ko-Pa Golf Club, Fort McDowell, AZ
Eagle Mountain Golf Club, Fountain Hills, AZ
The Duke at Rancho El Dorado, Maricopa, AZ
Longbow Golf Club, Mesa, AZ
Terravita Country Club, Scottsdale, AZ
Talking Rock Club, Prescott, AZ
California
Tijeras Creek Golf Club, Rancho Santa Margarita, CA
Indian Wells Golf Club, Indian Wells, CA
Colorado
Signature Golf Club, Fountain, Colorado
Florida
Hunters Creek Golf Club, Orlando, Florida
Maryland
Lodestone Golf Club, McHenry, Maryland
Wisp Resort Course, McHenry, Maryland
Minnesota
Somerby Golf Club, Rochester, Minnesota
Mississippi
The Oaks Golf Club, Pass Christian, Mississippi
Missouri
Dalhousie Golf Club, Cape Girardeau, Missouri
Stone Canyon Golf Club, Independence, Missouri
Nevada
Aliante Golf Club, North Las Vegas, NV
Angel Park Golf Club, Las Vegas, NV
The Legacy Golf Club, Henderson, NV
New Mexico
Sandia Golf Club, Albuquerque, NM
Oregon
Centennial Golf Club, Medford, OR
Langdon Farms Golf Club, Portland, OR
Quail Point, Medford, OR
Tetherow Golf Club, Bend, OR
Texas
High Meadow Ranch Golf Club, Magnolia, Texas
Skye Ranch Golf Club, Montgomery, Texas
Packsaddle Country Club, Kingsland, Texas
Washington
Gamble Golf Resort, Brewster, Washington
Wyoming
Three Crowns Golf Club, Casper, Wyoming
Contact:
CA Roberts (480) 948-1300
caroberts@obsports.com
Kris Strauss (480) 518-5003
kstrauss@obsports.com
Ben Fowler, (561) 744-6006
bfowler@ngf.org
