Centerpiece of Nationwide Retailer Training, Consumer Awareness Initiative
(Londonderry, New Hampshire) – Danish shoemaker ECCO announces its new Comfort Tech Van to serve as the centerpiece of a nationwide initiative facilitating retailer training and enhancing consumer awareness of the brand’s superior direct-injection technology.
Appearing at numerous Tour events, trunk shows, ECCO Days, promotions and demo days throughout the season, the Comfort Tech Van features a sleek, modern exterior showcasing large-scale images of ECCO staff player Aaron Baddeley and the new Ultra Performance golf shoe. Its schedule will be continually updated at the ECCO Golf Comfort Tech Van Facebook page (Facebook Search: “ECCO Golf Tech Van”).
“Our mission is to let people experience the ECCO difference, one shoe at a time,” says C.B. Tuite, General Sales Manager, ECCO USA Golf Division. “This program is truly a hands-on learning experience. It provides discerning players and PGA Professionals the opportunity to receive a personalized trial of ECCO’s distinctive ‘Freedom Fit’ system.”
Managed by Technical Field Representative Mike McHugh, the Comfort Tech Van offers a full range of ECCO men’s and women’s shoes and a state-of-the-art interior, featuring a computerized kiosk designed to process special orders and plasma TV streaming video of ECCO staff players, product features and company history.
In addition to Baddeley, ECCO golf shoes are worn in competition by scores of international Tour stars, including Fred Couples, Colin Montgomerie, Stuart Appleby, Arjun Atwal, Thongchai Jaidee, Thomas Bjorn, John Bickerton, Juli Inkster, Carin Koch, Linda Wessberg and Iben Tinning.
Offering industry-best retailer margins, ECCO is a member of the Association of Golf Merchandisers. Its luxury market leading golf shoes were recently designated “Top Sellers” at public, private, resort and off-course facilities by PGA Magazine.
Guaranteeing a level of quality that cannot be matched by any major footwear manufacturer, each ECCO golf shoe is touched by more than 225 sets of highly-skilled hands during production. This labor-intensive process facilitates the brand’s unrivalled attention to detail that helps discerning players look, feel and play their best.
All ECCO golf shoes feature a network of built-in technologies to create the ideal platform for the perfect swing. These include a direct-injected, PU-constructed midsole/outsole that:
* Creates a one-piece shoe construction
* Ensures unrivaled durability, flexibility, lightness and weather resistance
* Provides a superior level of cushioning and comfort that does not break down over time, unlike commonly-used materials such as air, rubber and EVA foam
Optimal performance is further guaranteed by:
* Ultra-soft, high-grade leathers with hydrophobic treatments for superb weather-resistance
* Internal stabilizer to reduce torque and create ideal swing stability
* Double-layer insole with cushion that absorbs heel force to reduce stress on the knees, hips and back
* Internal Air-Circulation System to maintain a fresh, dry and cool foot environment
* Dynamic Energy Return System that provides a trampoline effect during foot-strike and follow-through to reduce fatigue and restore energy with each step
* Green-friendly outsole designs featuring molded traction bars combined with Stinger cleats from Champ and the Q-Lok insert system to provide ideal traction and grip
About ECCO
The only major shoe manufacturer to own and manage the entire value chain from cow to consumer, ECCO is a global leader in city, casual and sport shoes for men, women and children. In 2007, the Danish company sold almost 17 million pairs, achieving net revenues of ?756 million.
Founded in 1963 by Karl Toosbuy, ECCO has nearly 15,000 employees, direct subsidiaries in Europe, the Far East and North America, and partners worldwide. ECCO shoes are sold in more than 3,000 shops globally, including 687 mono-brand (ECCO exclusive) stores.
Following the rules of good craftsmanship to deliver genuine freedom of movement and comfort to consumers, ECCO’s aim has never been to be the biggest, but always to be the best.
ECCO USA is based in Londonderry, New Hampshire. For more information: visit www.eccousa.com; 800.886.3226.
Contact:
David Griffith
Buffalo Communications
703.891.3391
dgriffith@billycaspergolf.com
www.buffalocommunications.com
