(Boston, MA; March 10, 2009)- Legendary golfer Annika Sorenstam will give fans a preview of her signature fragrance, ANNIKA by Annika Sorenstam, during the PGA TOUR’s World Golf Championships-CA Championship. Set to be released in advance of Mother’s Day 2009, the fragrance will evoke the essence of Annika, a distinctive, casually elegant and naturally beautiful woman.
The appearance will be Saturday, March 14, 2009 from 11a.m.-12:45p.m. in the upper level of the Pro Shop at Doral Golf Resort & Spa, a Marriott Resort. Annika will be signing autographs and handing out samples of her new perfume, ANNIKA by Annika Sorenstam. A clubhouse or VIP ticket is required to enter the Pro Shop.
Arguably the most dominant female golfer of all time, Annika has transcended her sport to become a prominent mainstream athlete and celebrity. Throughout her storied career, she has rewritten the LPGA and Ladies European Tour record books, won countless awards and events and brought unprecedented attention to women’s golf. Along the way, she has inspired millions of young women worldwide.
Marking the first time a professional female golfer has launched a signature fragrance, ANNIKA by Annika Sorenstam will particularly appeal to golf enthusiasts, career-minded professionals and active, fashion-forward women. Like Annika, the fragrance will be casually elegant and unpretentious.
“Developing this fragrance with SA Fragrances has been an exciting new adventure,” said Annika. “I’m pleased to give golf fans a sneak peek and see their reaction.”
The fragrance will be available in stores in the United States, United Kingdom, Canada and Scandinavia beginning in May 2009, but pre-ordering is currently available online at www.annikafragrance.com.
About Annika
Annika is the greatest female golfer of our generation and often regarded as the best player in LPGA history. Her prestigious list of accomplishments includes her 2003 induction into the World Golf and LPGA Halls of Fame, ten Major Championships, 89 worldwide professional victories, eight LPGA Player of the Year Awards, and participation on eight Solheim Cup teams. Annika stepped away from professional golf at the end of the 2008 season to further pursue the ANNIKA brand of businesses. Annika was recently named a USGA Ambassador. She has worked hard on her off-the-course businesses, which include the ANNIKA Academy, the ANNIKA Foundation, the ANNIKA Collection with Cutter & Buck, ANNIKA Financial Group, numerous golf course design projects, a tournament she hosts on the Ladies European Tours, along with her website and blog. Her most recent projects include an a Signature line of headwear with Gogie Girl, an Annika wine label with Wente Vineyards (May 2009 launch), and a fragrance with SA Fragrances set to debut in advance of Mother’s Day 2009.
About SA Fragrances
SA Fragrances is a full service, class market fragrance company based in Boston, Massachusetts. Our company uses alternative and niche marketing to bring private label fragrance brands to market. The success of celebrity and specialty fragrance brands go beyond just a having a famous name on a bottle of perfume. SA Fragrances carefully selects high profile celebrities and athletes to represent unique fragrances that match the personality, lifestyle and character of our client. Additionally, SA Fragrances secures distribution in alternative and niche markets that are affiliated with the person representing the fragrance. The result is a private label fragrance customized for and marketed directly to the followers of the celebrity whose name is on the perfume.
About Doral Golf Resort & Spa, a Marriott Resort
Situated on 650 tropical acres, the award-winning Doral Golf Resort & Spa, a Marriott Resort is one of Miami’s premier resorts. All 693 luxuriously- appointed accommodations, including 96 suites, boast individual balconies/patios, guest-controlled air conditioning, direct-dial telephone with two-lines for high-speed Internet or fax access, electronic safes with rechargeable capabilities for your laptop, and more. Featuring five 18-hole championship golf courses, including the famed Blue Monster, the Doral is continuously ranked one of the country’s leading golf destinations. The European inspired Spa at Doral offers guests more than 100 spa services, 52 treatment rooms, an on-site registered dietician/nutritionist and state-of-the-art exercise center. With over 90,000 square-feet of flexible meeting and function space Doral Golf Resort & Spa is the perfect location for corporate events, meetings, elaborate receptions and unforgettable social events. For dining, guests can choose from five delectable restaurants including Windows on the Green, The Atrium, Terrazza Restaurant and Café, Champions Bar & Grill and Bungalou’s Bar & Grill. Located only seven miles from Miami International Airport, the hotel also features the acclaimed Arthur Ashe Tennis Center, Jim McLean Golf Center, The Blue Lagoon aquatic recreation area and nine retail shops.
Contact:
SA FRAGRANCES
David Hartman
119 Braintree Street
Boston, MA 02134
800-944-1556 ext.88
