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Golf Town Hosts Complimentary Ping Fitting Days at Select Stores Nationwide

March 11, 2009

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Leading Retailer Offers Program to Help Improve Your Game

(TORONTO) – Golf Town – Canada’s largest golf retailer with unequaled selection and competitive prices at 41 locations coast to coast – announces its 2009 Ping Fitting Days, a series of complimentary in-store club fittings with the manufacturer’s experts, are occurring now through May 29.

Available at most Golf Town locations, the club fittings are designed to help golfers find the perfect piece of Ping equipment to enhance their game. During individual appointments, customers will undergo the manufacturer’s five-step fitting process, including an interview, static measurements, dynamic swing test, ball flight observation and monitor performance.

“Purchasing a new set of irons or driver can be a significant investment and club fitting allows our customers the opportunity to tailor equipment to their individual swing,” says Stephen Bebis, President and CEO. “Ping has a heritage of offering leading-edge products and we’re very excited to work with them in helping golfers get the most from their clubs.”

Locations, dates and times of club fittings can be found at www.golftown.com. To schedule an appointment in advance, call your local Golf Town.

Golf Town offers an unbeatable selection of clubs, bags, balls, apparel, footwear, accessories, gifts, logo merchandise, promotional services and more. This includes the world’s leading golf brands, such as Adams, Ashworth, Bridgestone, Callaway Golf, Cleveland Golf, Cobra, Dunning, ECCO, FootJoy, Founders Club, Gordon Cooper, Greg Norman, Honma, Hugo Boss, LaCoste, Liz Claiborne, LIJA, Mizuno, Never Compromise, Nike Golf, Odyssey, Ogio, Paradise, Ping, Srixon, Sun Mountain, TaylorMade adidas Golf, Titleist and Wilson.

For more information, please visit the website or call 905.479.0343.

About Golf Town

Canada’s largest golf retailer, Golf Town was founded in 1999 and has grown from one location in Scarborough, ON, to 41 superstores coast to coast. At an average size of nearly 18,000 square feet, these retail centres feature all the major name-brand products at the best price, ensuring customers find what they want, when they want it.

A centre of the Canadian golf community for individuals and organizations, Golf Town locations serve as sanctuaries where players of all ages and abilities try, buy, learn about and improve their games. The largest employer of CPGA professionals, Golf Town offers on-site lessons tailored to an individual’s needs through its In-Store Academy.

The retailer has also established Canada’s leading customer advantage initiative via its Leaderboard Membership Privileges Program. Benefits of this free membership include the chance to win a $500 gift card in a national monthly drawing; timely e-newsletters; members-only special offers on equipment, accessories, golf lessons, in-store events; and more.

Golf Town was acquired by OMERS Private Equity, the entity responsible for private equity investments of the OMERS pension fund, in September 2007. For more information: www.omerscapital.com.

Already a leader in logo products for golf events and other programs, Golf Town purchased Accolade Reaction Promotion Group, Inc., in May 2008 and has created a one-stop-shop for the promotional needs of businesses, meeting planners, sales and marketing executives, and human resource professionals. Named a 2008 Top 40 Distributor by the Advertising Specialty Institute (ASI), ARPG is the first Canadian corporate merchandise services firm to achieve ASI Top 40 Status. For more information: www.arpg.ca.

Contact:
Kevin Satz

Buffalo Communications

703.891.3394

ksatz@billycaspergolf.com

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