Upgraded Golf Sales Staff Focused on Partnership Development
(Londonderry, New Hampshire) – Renowned Danish shoemaker ECCO is focusing on continued sales growth for its premium men’s and women’s golf collections by enhancing its service team with the addition of 16 sales representatives in key territories throughout the U.S.
Tasked with building mutually profitable retailer partnerships, these experienced professionals will work to establish a new industry standard for supporting sell-through in the green-grass and off-course channels. They include:
Alex Glaza – Upstate NY
Bill Lee – Eastern PA, NJ
Devon Newell – OH
Eric Nelson – AK, MS
Gene Gonzalez – MA, ME, NH, RI, VT
John Brisbane – Northern TX, OK
Kregg Moyer – CT, Metro NY
Kristian Neimi – SC
Laura Olin – IA, MN, NE, ND, SD
Michael Kerr – IN
Rob Stofflet – AZ, NM, NV
Scott Scearce – KY, TN
Jeff Mauricio & Janis Armagost -Northern FL
Mike Pifer & Doug McKenzie –
DE, MD, VA
“We offer the highest retailer margins of any golf footwear brand and are now taking service levels to new heights as well,” says CB Tuite, General Sales Manager, ECCO USA Golf Division. “These talented individuals represent a positive transition for ECCO. They share in our values and mission as a company, and are truly devoted to doing whatever is necessary to help our retail partners succeed.”
The staff additions coincide with several major customer service initiatives, including the company’s new ECCO Golf Comfort Tech Van (Facebook Search: “ECCO Golf Tech Van”), a web-based retailer training module and the brand’s status as an official member of the Association of Golf Merchandisers.
“Our mission is to let people experience the ECCO difference, one shoe at a time,” adds Tuite. “We’ve created a broad range of outreach and education programs that provide discerning PGA Professionals, merchandisers and players with the industry’s most sophisticated, hands-on brand experience.”
ECCO golf shoes are worn in competition by scores of international Tour stars, including Fred Couples, Aaron Baddeley, Colin Montgomerie, Stuart Appleby, Arjun Atwal, Thongchai Jaidee, Thomas Bjorn, John Bickerton, Juli Inkster, Carin Koch, Linda Wessberg and Iben Tinning.
Guaranteeing a level of quality that cannot be matched by any major footwear manufacturer, each ECCO golf shoe is touched by more than 225 sets of highly-skilled hands during production. This labor-intensive process facilitates the brand’s unrivalled attention to detail that helps discerning players look, feel and play their best.
All ECCO golf shoes feature a network of built-in technologies to create the ideal platform for the perfect swing. These include a direct-injected, PU-constructed midsole/outsole that:
Creates a one-piece shoe construction
Ensures unrivaled durability, flexibility, lightness and weather resistance
Provides a superior level of cushioning and comfort that does not break down over time, unlike commonly-used materials such as air, rubber and EVA foam
Optimal performance is further guaranteed by:
Ultra-soft, high-grade leathers with hydrophobic treatments for superb weather-resistance
Internal stabilizer to reduce torque and create ideal swing stability
Double-layer insole with cushion that absorbs heel force to reduce stress on the knees, hips and back
Internal Air-Circulation System to maintain a fresh, dry and cool foot environment
Dynamic Energy Return System that provides a trampoline effect during foot-strike and follow-through to reduce fatigue and restore energy with each step
Green-friendly outsole designs featuring molded traction bars combined with Stinger cleats from Champ and the Q-Lok insert system to provide ideal traction and grip
About ECCO
The only major shoe manufacturer to own and manage the entire value chain from cow to consumer, ECCO is a global leader in city, casual and sport shoes for men, women and children. In 2007, the Danish company sold almost 17 million pairs, achieving net revenues of ?756 million.
Founded in 1963 by Karl Toosbuy, ECCO has nearly 15,000 employees, direct subsidiaries in Europe, the Far East and North America, and partners worldwide. ECCO shoes are sold in more than 3,000 shops globally, including 687 mono-brand (ECCO exclusive) stores.
Following the rules of good craftsmanship to deliver genuine freedom of movement and comfort to consumers, ECCO’s aim has never been to be the biggest, but always to be the best.
ECCO USA is based in Londonderry, New Hampshire. For more information: visit www.eccousa.com; 800.886.3226.
Contact:
David Griffith
Buffalo Communications
703.891.3391
dgriffith@billycaspergolf.com
