(San Luis Obispo, CA) Competitive Edge/GolfShopLive announced today several retail outlets have placed initial orders for Phil Mickelson’s highly anticipated golf instructional DVD program titled “Phil Mickelson: Secrets of the Short Game. Edwin Watts, The Golf Town chain of Canada , The Golf Warehouse, Budget Golf and Lefties Only have placed initial purchase orders and several other chains will be joining them in the coming days. The DVDs will ship to stores in late March in anticipation of a National TV advertising campaign set to launch on the Golf Channel April 6th – Masters Week.
Focusing on shots from 50 yards to the pin, Phil offers tips, techniques and his unique perspective on his world famous short game and delights fans by demonstrating his famous “over the shoulder, backwards” shot. The early reviews rave about the quality of the production and the simple, yet powerful approach to shot making that Phil presents. Said one Senior Golf Writer, “Watched the Mickelson short-game dvd instructional last night and thought it was terrific. Just wanted you guys to know, I can’t wait to get out there and……”
Competitive Edge/Golf Shop Live is the exclusive distributor for Phil’s DVD to golf retail stores and golf websites. Competitive Edge is a full service San Luis Obispo, CA ad agency that markets consumer products in both direct response and retail brand support using TV, Print and Internet marketing.
For information on how to order Phil’s DVDs for your golf store or website, visit www.golfshoplive.com. For more information on Competitive Edge, visit www.compedgemedia.com.
Contact:
