Best-Selling Shoe Now Available in Black and Cognac Saddle Style
(Londonderry, New Hampshire) – Danish shoemaker ECCO announces a new, limited-edition black and cognac saddle style from its best-selling Classic Premier Collection arriving this week at select retailers nationwide and on www.eccousa.com.
Fusing a traditional look with modern technology, the Classic Premier showcases the ECCO Four Dots logo and retails for $170. Its premium performance features are highlighted by a new, dual-density outsole. This state-of-the-art comfort and stability system includes soft TPU in the flex areas and extremely hard TPU in the grip and traction zones to create the ideal platform during all phases of the swing.
“ECCO is the only major golf shoemaker to own its tanneries and production facilities,” says CB Tuite, General Sales Manager, ECCO USA Golf Division. “This puts us in a unique position to respond to requests from our world-class retail partners and their discerning customers.”
During the 2009 PGA Merchandise Show, ECCO also introduced a limited-edition version of its top-of-the-line World Class model in traditional white, black, white/black and white/coffee saddle patterns with a reptile print.
An official member of the Association of Golf Merchandisers, ECCO guarantees a level of quality that cannot be matched by any major footwear manufacturer. Each ECCO golf shoe is touched by more than 225 sets of highly-skilled hands during a labor-intensive production process that facilitates the brand’s unrivalled attention to detail.
ECCO golf shoes are worn in competition by scores of international Tour stars, including Fred Couples, Aaron Baddeley, Colin Montgomerie, Stuart Appleby, Arjun Atwal, Thongchai Jaidee, Thomas Bjorn, John Bickerton, Juli Inkster, Carin Koch, Linda Wessberg and Iben Tinning.
All ECCO golf shoes feature a network of built-in technologies to create the ideal platform for the perfect swing. These include a direct-injected, PU-constructed midsole/outsole that:
* Creates a one-piece shoe construction
* Ensures unrivaled durability, flexibility, lightness and weather resistance
* Provides a superior level of cushioning and comfort that does not break down over time, unlike commonly-used materials such as air, rubber and EVA foam
Optimal performance is further guaranteed by:
* Ultra-soft, high-grade leathers with hydrophobic treatments for superb weather-resistance
* Internal stabilizer to reduce torque and create ideal swing stability
* Double-layer insole with cushion that absorbs heel force to reduce stress on the knees, hips and back
* Internal Air-Circulation System to maintain a fresh, dry and cool foot environment
* Dynamic Energy Return System that provides a trampoline effect during foot-strike and follow-through to reduce fatigue and restore energy with each step
* Green-friendly outsole designs featuring molded traction bars combined with Stinger cleats from Champ and the Q-Lok insert system to provide ideal traction and grip
About ECCO
The only major shoe manufacturer to own and manage the entire value chain from cow to consumer, ECCO is a global leader in city, casual and sport shoes for men, women and children. In 2007, the Danish company sold almost 17 million pairs, achieving net revenues of ?756 million.
Founded in 1963 by Karl Toosbuy, ECCO has nearly 15,000 employees, direct subsidiaries in Europe, the Far East and North America, and partners worldwide. ECCO shoes are sold in more than 3,000 shops globally, including 687 mono-brand (ECCO exclusive) stores.
Following the rules of good craftsmanship to deliver genuine freedom of movement and comfort to consumers, ECCO’s aim has never been to be the biggest, but always to be the best.
ECCO USA is based in Londonderry, New Hampshire. For more information: visit www.eccousa.com, 800.886.3226.
Contact:
David Griffith
Buffalo Communications
703.891.3391
dgriffith@billycaspergolf.com
www.buffalocommunications.com