BALTIMORE, MD. – March 18, 2009 – STX, world-renowned as an industry pioneer in putter innovation, and for its patented Soft Face Insert Technology, announced today that the company has launched a new internet showcase.
STX replaced its previous website with an easy to navigate, modern and contemporary site. It now is in alignment with STX branding and their direction for 2009. In addition to the striking graphics, the new website communicates the product’s technical data in simple terms. The objective was to translate very complicated information and make it easy to understand.
According to STX Director of Golf Steve Henneman, “We are happy with how the new website turned out. Now every viewer who visits www.stxgolf.com will fully understand the company’s philosophy, the STX insert story, and why STX putters provide optimum control and accuracy.”
From the home page, viewers can click on “tech story” to learn about STX and its Soft Face Insert Technology or on “view putters” and it seamlessly transitions into a page that features the entire STX Putter line. If the viewer wants any additional information, they simply click on the desired putter image.
Prominently positioned on the home page is the new STX Envision TR Putter, the latest Bob Engman release from his new signature series. An instant classic, the Envision TR boasts square angles and bold lines to ensure a proper address. The square shaped head distributes weight further out towards the heel and toe for a higher moment of inertia. The geometric shapes chosen by Engman make it easy for golfers to see when the putter is not properly aligned throughout the stroke.
“We chose to feature the new Envision TR Putter because it’s fresh and daring silhouette embody the new website and the new products we intend to introduce. It makes a statement,” adds Hennemen.
Another important element added to the new STX website is its dealer locator. Once a viewer or consumer has clicked on a specific product, an icon pops up titled “find a dealer.” Now that potential customer knows exactly who carries STX products and where they have to go to purchase one.
About STX:
STX is acknowledged as being the golf industry’s foremost authority on insert face technology. Over a quarter century ago, the company introduced the first patented soft face elastomer insert, creating the “softest legal face in golf.” In the mid-90s the company’s research and development team introduced the first USGA approved interchangeable face insert and removable weight system. Both these and other innovations have helped create the standards for putter design today.
Behind the company’s uniquely styled putter heads is Robert “Bob” Engman, STX Putters’ Chief Club Designer. A world-renowned sculptor with works in the Hirshhorn Museum, the Whitney Museum and the Museum of Modern Art, Bob is also a three-time senior champion at Merion Golf Club in Philadelphia.
When Bob blends his skills with the STX engineers, the resulting putter design is a true work of art featuring face insert technology and the ultimate in performance.
For More Information:
For more information on STX contact Tracy Nackel at 760-420-1602 (tnackel@cox.net) or Vanessa Price at 714-544-6515 (readthegreens@aol.com). Visitors can also log on at the new company website, www.stxgolf.com.
Contact:
Vanessa Price, Read the Greens, 714-544-6515
Tracy Nackel, Read the Greens, 760-420-1602