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Golf Town Launches ‘GT-10’ Anniversary Campaign with 10-for-$10 Promotion

March 19, 2009

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Special Savings Available Nationwide Through Sunday

(TORONTO) – Golf Town – Canada’s largest golf retailer with unequaled selection and competitive prices – announces the launch of its GT-10 anniversary campaign with tremendous savings highlighted by 10 items for $10 each in stores nationwide through Sunday, March 22.

Commemorating the retailer’s growth from a one-shop operation in Scarborough, ON in 1999 to its current roster of 41 stores, this weekend’s promotions are the first in a series of GT-10 branded events taking place throughout the year.

Golf Town’s 10 items for $10 each include:

Ben Hogan Sure Out Wedge (Reg. $78.88)

Gordon Cooper Sammy or Danny Tech Polo (Reg. $59.99)

Nancy Lopez Golf Cachet Polo (Reg. $59.99)

Nike Golf – All 2008 Caps (Reg. $24.95)

Nike Golf Club Shoe Tote (Reg. $17.99)

Nike Golf SFT2 Distance Balls, 12pk (Reg. $24.98)

Paradise Big Island Driver (Reg. $69.99)

TaylorMade r7 Glove (Reg. $24.99)

TaylorMade Burner Towel (Reg. $24.95)

Wilson ProStaff Rip Spin or Boost, 15pk (Reg. $19.95)

“This weekend marks the beginning of a promotional campaign that will be among the biggest we have ever conducted,” says Stephen Bebis, President and CEO. “Over the past 10 years, we’ve developed into a centre of the golfing community. GT-10 is our way of celebrating an important milestone by thanking the dedicated customers who are the core of our success.”

Running through the end of 2009, the GT-10 campaign is designed to engage players of all ages. In addition to special savings, individual components will include a variety of contests and unique looks back at Canadian golf history.

Golf Town offers an unbeatable selection of clubs, bags, balls, apparel, footwear, accessories, gifts, logo merchandise, promotional services and more. This includes the world’s leading golf brands, such as Adams, Ashworth, Bridgestone, Callaway Golf, Cleveland Golf, Cobra, Dunning, ECCO, FootJoy, Founders Club, Gordon Cooper, Greg Norman, Honma, Hugo Boss, LaCoste, Liz Claiborne, LIJA, Mizuno, Never Compromise, Nike Golf, Odyssey, Ogio, Paradise, Ping, Srixon, Sun Mountain, TaylorMade adidas Golf, Titleist and Wilson.

For more information, please visit www.golftown.com or call 905.479.0343.

About Golf Town

Canada’s largest golf retailer, Golf Town was founded in 1999 and has grown from one location in Scarborough, ON, to 41 superstores coast to coast. At an average size of nearly 18,000 square feet, these retail centres feature all the major name-brand products at the best price, ensuring customers find what they want, when they want it.

A centre of the Canadian golf community for individuals and organizations, Golf Town locations serve as sanctuaries where players of all ages and abilities try, buy, learn about and improve their games. The largest employer of CPGA professionals, Golf Town offers on-site lessons tailored to an individual’s needs through its In-Store Academy.

The retailer has also established Canada’s leading customer advantage initiative via its Leaderboard Membership Privileges Program. Benefits of this free membership include the chance to win a $500 gift card in a national monthly drawing; timely e-newsletters; members-only special offers on equipment, accessories, golf lessons, in-store events; and more.

Golf Town was acquired by OMERS Private Equity, the entity responsible for private equity investments of the OMERS pension fund, in September 2007. For more information: www.omerscapital.com.

Already a leader in logo products for golf events and other programs, Golf Town purchased Accolade Reaction Promotion Group, Inc., in May 2008 and has created a one-stop-shop for the promotional needs of businesses, meeting planners, sales and marketing executives, and human resource professionals. Named a 2008 Top 40 Distributor by the Advertising Specialty Institute (ASI), ARPG is the first Canadian corporate merchandise services firm to achieve ASI Top 40 Status. For more information: www.arpg.ca.

Contact:
Kevin Satz

Buffalo Communications

703.891.3394

ksatz@billycaspergolf.com

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