Global support continues for Pink on the Links? American Cancer Society fundraisers
March 2009 – CHAMP™ Spikes today announced plans to continue its highly successful Pink on the Links™ program for 2009, and additionally increasing player participation around the world via the international tours.
CHAMP created Pink on the Links™ in 2007 as a way to raise funds for breast cancer research and honour mothers the world over. The Tour’s No.1 spike brand donated money to the American Cancer Society on behalf of PGA and LPGA Tour players that wore CHAMP’s commemorative pink and white spikes during Mother’s Day weekend tournaments.
Last year the Pink on the Links™ program expanded to the Champions, European PGA, European Ladies, and Duramed Futures Tours. The Presidents Cup captain was among 50 players at the 2008 Players Championship who dared to sport a set of pink spikes, showing that they really are mummy’s boys after all!
This year, Mother’s Day falls on March 22nd 2009, with the European in action at the Maderia Islands Open BPI – Portugal.
CHAMP continues to grow the promotion partnering with the American Cancer Society and adding golfspikes.com to the mix. For any spikes sold on golfspikes.com during the month of May, CHAMP will directly contribute a percentage of sales to the society. Golfspikes.com has agreed to match that contribution in hopes to help fight for a cure for this dreaded disease.
“Our Pink on the Links program has been so successful in the last two years that we are keen to maintain the momentum and continue to raise more funds for breast cancer research,” said Harris MacNeill, President, CHAMP Spikes. “This disease strikes so many women. Our hope is that more players on each Tour will decide to join the fight this year and make our 2009 program a huge success.”
Notes to Editor: MacNeill Engineering and CHAMP Spikes
CHAMP is a division of MacNeill Engineering Worldwide, which has been designing and manufacturing athletic footwear components since 1931. The company has been a pioneer in cleat technology since it introduced the world’s first locking spike: SURE- LOK. Since then, MacNeill Engineering has grown to be the world leader in the sport cleat industry with revolutionary offerings which include the CHAMP Q-LOK System®, used in all Nike®, Hi-Tec® and ECCO golf shoes; the CHAMP TRI-LOK® system, which fits shoes by Foot Joy® and Adidas®; as well as the most complete line of innovative spikes in the world, including the new CHAMP Scorpion Stinger™ spikes, CHAMP ScorpionSpike®; and CHAMP TRAC™ spikes.
About the American Cancer Society
The American Cancer Society is the nationwide community-based voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives and diminishing suffering from cancer through research, education, advocacy and service. For information about cancer, call 24 hours day, seven days a week 1.800.
Contact:
Anneli Lort or Emily Radford
CHAMP Press Office
+44 (0) 20 8767 8800
emily.radford@renaissancepr.com
anneli.lort@renaissancepr.com
