New Apparel Line Promotes a Smoother, More Fluid and Dynamic Swing Without Restriction or Irritation.
CARLSBAD, Calif. (March 17, 2009)- adidas Golf has introduced FORMOTION apparel – a complete upper body system designed to move with the golfer’s body and mirror muscle contours to eliminate restriction.
A golf shirt is pulled and stretched, twisted and stressed with every swing, often to the detriment of the golfer’s comfort and performance. Recognizing this, adidas created FORMOTION, a result of an extensive study by adidas® to create the ultimate performance fit. “After significant study of the golfer’s body in motion,” said Patricia Dahan, Senior director of global apparel for adidas golf, “we have been able to engineer our FORMOTION products to reduce and optimize seams for the sport of golf, and offer a fitted, modern, athletic silhouette with all the benefits of our ClimaCool technology.”
Making strategic use of seam-optimization – including an innovative new wrap-around shoulder construction, and seam-reduction to elevate freedom of motion to a higher level – each piece of FORMOTION seems to anticipate your natural motions before you make them.
Shaped Shoulder – Completely reconfigured shape to create a new, wrap-around construction that flows smoothly with the natural motion and rotation of the shoulders.
Curved Hem – Promotes a more athletic fit and feel, helping the garment fit snugly to the body.
Raglan Sleeve Construction – Extends up and around the back to allow the garment to glide and roll with the movement and motion of the body during the swing.
Re-Engineered Mesh – Enhances airflow in and vapor flow out in critical areas, increasing the degree of cool, dry comfort.
Sport-Specific 3D Design – Forms to the lats and mimics lower-body movement for improved comfort.
ClimaCool® Technology – Highly breathable, 100% CoolMAX® Extreme fabric wicks moisture away from the skin for quick evaporation.
FORMOTION is available now in a variety of men’s and women’s styles and colors. Manufacturer’s suggested retail prices range from $80 – $90.
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry’s technological revolution since the company was founded in 1979. TaylorMade metalwoods, irons and putters have been used to win hundreds of professional golf tournaments around the world. In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group. adidas Golf creates high-performance, technology-infused golf apparel and footwear worn by hundreds of professional golfers around the world. Ashworth, which became a brand of the TaylorMade-adidas Golf Company in 2008, creates relaxed, lifestyle-oriented golf apparel synonymous with authenticity and quality. Learn more about TaylorMade-adidas Golf and its brands at (866) 530-TMAG (8624) or www.tmag.com, www.taylormadegolf.com, www.adidasgolf.com, www.ashworthinc.com, and www.taylormadegolfpreowned.com.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments such as adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 33,000 employees and sales of ?10.3 billion.
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