Nationwide Voting, Grand Prize Drawing Part of Retailer’s GT-10 Anniversary Celebration
(TORONTO) – Golf Town – Canada’s largest golf retailer with unequaled selection and competitive prices – announces a new promotion providing consumers nationwide the chance to vote for the ‘Top 10 Greatest Canadian Golf Moments’ and enter to win a fabulous stay-and-play vacation.
Part of GT-10 – the company’s season-long 10th anniversary celebration – ballots for this initiative will be available at all Golf Town superstores, as well as online at www.golftown.com. Customers will be able to pick their 10 favourite moments from 25 of the country’s most historic golf-related events, with each ballot serving as an entry into the grand prize drawing.
Following the September 1 voting deadline, Golf Town will announce the nation’s Top 10 moments in golf and select one lucky winner to receive a “Best of Golf in Prince Edward Island” package valued at more than $5,000 CAD.
“This initiative is a great way to celebrate our anniversary and the country’s tremendous golfing heritage while providing our customers with the opportunity to win the trip of a lifetime,” says Stephen Bebis, President and CEO. “We expect this program will generate a lot of interest from coast to coast, and we’re really looking forward to the voting results.”
The six night/seven day PEI prize package includes round-trip airfare for two from anywhere in Canada, rental car, accommodations and golf at five of the country’s most highly-rated courses, such as Brudenell River, Crowbush Cove and Dundarave.
Commemorating the retailer’s growth from a one-shop operation in Scarborough, ON in 1999 to its current roster of 41 stores, the GT-10 campaign is designed to engage players of all ages.
Golf Town offers an unbeatable selection of clubs, bags, balls, apparel, footwear, accessories, gifts, logo merchandise, promotional services and more. This includes the world’s leading golf brands, such as Adams, Ashworth, Bridgestone, Callaway Golf, Cleveland Golf, Cobra, Dunning, ECCO, FootJoy, Founders Club, Gordon Cooper, Greg Norman, Honma, Hugo Boss, LaCoste, Liz Claiborne, LIJA, Mizuno, Never Compromise, Nike Golf, Odyssey, Ogio, Paradise, Ping, Srixon, Sun Mountain, TaylorMade adidas Golf, Titleist and Wilson.
For more information, please call 905.479.0343.
About Golf Town
Canada’s largest golf retailer, Golf Town was founded in 1999 and has grown from one location in Scarborough, ON, to 41 superstores coast to coast. At an average size of nearly 18,000 square feet, these retail centres feature all the major name-brand products at the best price, ensuring customers find what they want, when they want it.
A centre of the Canadian golf community for individuals and organizations, Golf Town locations serve as sanctuaries where players of all ages and abilities try, buy, learn about and improve their games. The largest employer of CPGA professionals, Golf Town offers on-site lessons tailored to an individual’s needs through its In-Store Academy.
The retailer has also established Canada’s leading customer advantage initiative via its Leaderboard Membership Privileges Program. Benefits of this free membership include the chance to win a $500 gift card in a national monthly drawing; timely e-newsletters; members-only special offers on equipment, accessories, golf lessons, in-store events; and more.
Golf Town was acquired by OMERS Private Equity, the entity responsible for private equity investments of the OMERS pension fund, in September 2007. For more information: www.omerscapital.com.
Already a leader in logo products for golf events and other programs, Golf Town purchased Accolade Reaction Promotion Group, Inc., in May 2008 and has created a one-stop-shop for the promotional needs of businesses, meeting planners, sales and marketing executives, and human resource professionals. Named a 2008 Top 40 Distributor by the Advertising Specialty Institute (ASI), ARPG is the first Canadian corporate merchandise services firm to achieve ASI Top 40 Status. For more information: www.arpg.ca.
Contact:
Kevin Satz
Buffalo Communications
703.891.3394
ksatz@billycaspergolf.com
