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IMG and Excel Golf Products, Inc. Form Partnership

March 23, 2009

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IMG Golf Advisory Services are delighted to announce a consultancy partnership with Excel Golf Products, Inc. Recognising the dynamism of the Excel brand and, specifically, the Zero Friction Tee, IMG will advise on a number of matters to ensure it reaches its undoubted potential in the coming 12 months over key global territories.

Since bursting onto the golf scene in 2005, Zero Friction has become a cornerstone in the golf tee market. Zero Friction has also established itself as the No. 1 Performance Golf Tee on the PGA Tour, with over 50 victories and more than 300 top-ten finishes. Used by numerous golfers on tour, the Zero Friction Tee occupies a unique brand position in offering proven results in longer hitting, whilst maintaining the simplicity and heritage of the game. Test results show that the Zero Friction Tee, due to its patented 3-prong design, gives the golfer more distance than any other tee on the market today. Excel Golf is further demonstrating their innovative yet sensitive approach in creating a roster of additional high quality, effective and environmentally friendly golf products.

Operating in 30 countries, IMG Sports & Entertainment’s diverse businesses include: consulting services; event ownership and management; fashion events and models representation; licensing; golf course design; and client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motor sports, coaching, Olympic and action sports. IMG Academies are the world’s largest, multi-sport training and educational facilities, delivering world-class training experiences to more than 12,000 junior, collegiate, adult, and professional athletes each year.

“I cannot express how excited I am to be forming this partnership with IMG,” said John Iacono, Founder and C.E.O of Excel Golf Products, Inc. “To have the world’s best sports, entertainment and media company complimenting our innovative golf products is a great opportunity for both sides.”

For more information on Excel Golf Products and Zero Friction Performance Tees, please visit excelgolfproducts.com. For more information on IMG Golf Advisory Services please visit imgworld.com

Contact:
Todd Mrowice

Excel Golf Products, Inc.

630.775.9300 X 118

todd@excelgolfproducts.com

Jon Kilmartin

IMG Golf

44 20 8233åÊ6573

jonathan.kilmartin@imgworld.com

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