Expanded Team Roles Will Provide Increased Retail Support, Training and Education
(Londonderry, New Hampshire) – Renowned Danish shoemaker ECCO announces the expansion of two senior sales positions via its “Sales Force Deployment” initiative designed to further retailer support and increase sell-through of its premium men’s and women’s golf collections.
Under the augmented service model, Joe Allen, Regional Field Sales, Golf Division and Pam Rossman, Senior Field Sales, will manage national sales initiatives enhancing the customer experience through education, merchandising, events and promotions.
“Our goal is to continually enhance the overall service that we provide both our sales representatives and retailers,” says CB Tuite, General Sales Manager, ECCO USA Golf Division. “This expansion allows us to be even more responsive to the needs of our green-grass and off-course accounts and engage them in successful and profitable partnerships.”
Allen will travel nationally co-managing key accounts and will also have an increased focus on the East to provide as-needed sales force assistance and supervise business within select retailer accounts. Rossman’s efforts will include servicing customers and team members throughout the Western portion of the country.
These broadened roles coincide with the brand’s recent addition of 16 new sales representatives and several major customer service initiatives, including the new ECCO Golf Comfort Tech Van (Facebook Search: “ECCO Golf Tech Van”), a web-based retailer training module and the company’s status as an official member of the Association of Golf Merchandisers.
ECCO golf shoes are worn in competition by scores of international Tour stars, including Fred Couples, Aaron Baddeley, Colin Montgomerie, Stuart Appleby, Arjun Atwal, Thongchai Jaidee, Thomas Bjorn, John Bickerton, Juli Inkster, Carin Koch, Linda Wessberg and Iben Tinning.
Guaranteeing a level of quality that cannot be matched by any major footwear manufacturer, each ECCO golf shoe is touched by more than 225 sets of highly-skilled hands during production. This labor-intensive process facilitates the brand’s unrivalled attention to detail that helps discerning players look, feel and play their best.
All ECCO golf shoes feature a network of built-in technologies to create the ideal platform for the perfect swing. These include a direct-injected, PU-constructed midsole/outsole that:
Creates a one-piece shoe construction
Ensures unrivaled durability, flexibility, lightness and weather resistance
Provides a superior level of cushioning and comfort that does not break down over time, unlike commonly-used materials such as air, rubber and EVA foam
Optimal performance is further guaranteed by:
Ultra-soft, high-grade leathers with hydrophobic treatments for superb weather-resistance
Internal stabilizer to reduce torque and create ideal swing stability
Double-layer insole with cushion that absorbs heel force to reduce stress on the knees, hips and back
Internal Air-Circulation System to maintain a fresh, dry and cool foot environment
Dynamic Energy Return System that provides a trampoline effect during foot-strike and follow-through to reduce fatigue and restore energy with each step
Green-friendly outsole designs featuring molded traction bars combined with Stinger cleats from Champ and the Q-Lok insert system to provide ideal traction and grip
About ECCO
The only major shoe manufacturer to own and manage the entire value chain from cow to consumer, ECCO is a global leader in city, casual and sport shoes for men, women and children. In 2007, the Danish company sold almost 17 million pairs, achieving net revenues of ?756 million.
Founded in 1963 by Karl Toosbuy, ECCO has nearly 15,000 employees, direct subsidiaries in Europe, the Far East and North America, and partners worldwide. ECCO shoes are sold in more than 3,000 shops globally, including 687 mono-brand (ECCO exclusive) stores.
Following the rules of good craftsmanship to deliver genuine freedom of movement and comfort to consumers, ECCO’s aim has never been to be the biggest, but always to be the best.
ECCO USA is based in Londonderry, New Hampshire. For more information: visit www.eccousa.com; 800.886.3226.
Contact:
David Griffith
Buffalo Communications
703.891.3391
dgriffith@billycaspergolf.com
www.buffalocommunications.com
