Softspikes-Brand Outdistances Competition By 2-1 Ratio
Brentwood, Tennessee, March 23, 2009 … PrideSports, maker of Softspikes® golf cleats, the number one cleat on Tour, captured another victory on the PGA TOUR as the winner of the Transitions Championship wore PrideSports products. Moreover, nearly 60% of the overall cleat field utilized PrideSports stable of products, including the Black Widow® Tour™, Black Widow® and Pulsar® cleat models, as the Softspikes-brand outdistanced its competition by a nearly 2-1 ratio.
Additionally, Softspikes Black Widow® cleats, the best selling cleat of all time, captured a 2nd place finish at the LPGA MasterCard Classic, where 6 of the Top 10 finishers also wore PrideSports products.
“While we are thrilled to have captured yet another victory on TOUR, as it signifies that today’s best players continue to demand our products, it was very telling that nearly twice as many players chose Softspikes versus the competition,” said Joe Zeller, President, PrideSports. “We are equally excited at our continued product success on the LPGA tour as it signifies the top female players in golf choose and trust our products week after week.”
In addition to the Company’s cleat domination, PrideSports’ patented Fast-Twist® Insert System was featured in more than 80% of the shoes worn by players during the Transitions Championship. The #1 insert system on the PGA TOUR, Fast-Twist is the overwhelming choice by golf footwear manufacturers, as 8 out of the Top 10 leading companies utilize the revolutionary golf cleat insert system as original equipment, including market leader FootJoy, as well as adidas, Bite, Bridgestone, Callaway, Etonic and Oakley.
PrideSports was formed in January 2003 following Pride Manufacturing Company’s purchase of Softspikes, Inc., and its sister company Trisport, Ltd. of England. This acquisition essentially formed the world’s premier golf accessories company, as Pride and Softspikes are the world’s leading golf tee and golf cleat lines, respectively. Today, PrideSports is the world leader in the design and manufacture of cleats, spikes and receptacles for the entire golf footwear industry.
Contact:
Glenn Mastro (gmastro@mastrocomm.com)
Stefanie Schiavello (stefanie@mastrocomm.com)
Mastro Communications, Inc. @ 732-469-5700
