(Haddonfield, NJ) — Leading bag and accessories designer Keri Murschell announces that her company, keri golf, has launched a new program providing 10 clubs nationwide the chance to receive an outing support package featuring a trend presentation, ambassador visit and a keri golf tote as a raffle prize.
Existing and prospective keri golf accounts can register for this no-cost opportunity by e-mailing store@kerigolf.com with “Women’s Outing Initiative” as the subject line. The package must take place in conjunction with a female-specific outing, tournament, league or other event at the host club. A keri golf staff member will be on-site to offer tips for accessorizing on the course and to give away one of the brand’s trademark bags.
“Our retail partners are really responding to the growing number of women looking to bring fashion to all aspects of their game,” says Murschell. “This program builds off that momentum to support sell-through of all women’s products in their shops. At the same time, it creates a wonderful opportunity for us to interact one-on-one with our most passionate customers.”
Open to public and private facilities, the initiative will take place throughout 2009 and is subject to brand ambassador availability.
Influenced by modern American style, the matty collection combines a chic color palette of red, black and white with exaggerated prints in the line’s cart and stand bags, travel covers, head covers, totes and a shuttle duffel.
Available in 10 designs, the tailored lines of the cart and stand bags are accented with pops of contrasting color, patent leather trims and gold hardware. Each also comes with a detachable zip bag in a new, larger size to carry personal items to and from the clubhouse, and mirror in a coordinated fabric frame.
Retailing from $85 to $375, keri golf’s high-end, fashionable women’s bags and accessories are exclusively made with premium fabrics that bring personality to the course. The line’s sleek, modern looks are created through unmatched craftsmanship using durable water-, stain- and piling-resistant materials.
For more information on the line please visit www.kerigolf.com or call 888.332.5053.
About keri golf
A life-long golfer, Murschell started keri golf in 2003 with an eye toward combining her passion for golf, travel and fashion. Her goal was to create a feminine golf bag with classic appeal and rich accents. Carried in competition by LPGA Tour players, including Christina Kim and Michelle McGann, keri golf’s boldly-patterned products combine chic style with utility and function. Attractively priced, the extremely popular trend-setting line enables golfers of all abilities to look like professionals on the course.
The six-year-old company continues to expand and in July formed an exclusive strategic partnership with leading golf products manufacturer Adams Golf, Inc. Under the agreement, Murschell continues to independently design and produce her signature keri golf line, as well as consult on the design of women-specific bags and other projects for Adams Golf.
keri golf’s bags and accessories, including totes, travel covers and headcovers, are widely available at the finest pro shops and golf-specific retailers in North America and Europe, including world-renowned resorts and clubs like Doral, Trump National, Reynolds Plantation and The Breakers, as well as in Europe at Breuninger department stores, Woman On Sports and Golf Glam Ireland.
Contact:
Andrea Latta
Buffalo Communications
703.891.3383
alatta@billycaspergolf.com
