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Keri Golf inks new distribution deal

March 25, 2009

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(Haddonfield, NJ) – Trend-setting designer Keri Murschell announces that her company, keri golf, has expanded its international presence and will now be available throughout Canada via a new distribution agreement with Fletcher Leisure Group.

Known for its distinctly feminine bags and accessories, keri golf will be sold at better green-grass and off-course shops throughout the country. Combining a chic color palette of red, black and white with exaggerated prints, the line’s 2009 matty collection includes cart and stand bags, travel covers, head covers, totes and a shuttle duffel.

Fashionable and functional highlights of keri golf’s trademark golf bags are specialized pockets for balls, cell phones and wallets, insulated storage space for snacks/drinks, external tee holders, gold-plated hardware and personalized monogramming alongside detachable zip bags and mirrors in coordinated fabric frames.

“As we continue to increase our product offerings and availability around the world, we’ve experienced a very positive response from retailers,” says Murschell, company founder and principal designer. “keri golf offers women the chance to marry their chic style with their needs on the course, helping them to look and feel their best.”

Fletcher Leisure Group is one of the largest golf product suppliers in Canada. In addition to keri golf, the company offers its own AUR, Sunice, SIX Layers and Storm Pack brands, as well as top industry names including Adams Golf, Ashworth and Callaway Golf Apparel.

Retailing from $100 to $400, keri golf’s luxury bags and accessories are exclusively made with premium fabrics that bring personality to the course. Durable water-, stain- and piling resistant materials are combined with unmatched craftsmanship to create sleek, modern looks.

For more information, please visit www.kerigolf.com or call Fletcher Leisure Group at 1-800-561-3872.

About keri golf

A life-long golfer, Murschell started keri golf in 2003 with an eye toward combining her passion for golf, travel and fashion. Her goal was to create a feminine golf bag with classic appeal and rich accents. Carried in competition by LPGA Tour players, including Christina Kim and Michelle McGann, keri golf’s boldly-patterned products combine chic style with utility and function. Attractively priced, the extremely popular trend-setting line enables golfers of all abilities to look like professionals on the course.

The six-year-old company continues to expand and in July formed an exclusive strategic partnership with leading golf products manufacturer Adams Golf, Inc. Under the agreement, Murschell continues to independently design and produce her signature keri golf line, as well as consult on the design of women-specific bags and other projects for Adams Golf.

keri golf’s bags and accessories, including totes, travel covers and headcovers, are widely available at the finest pro shops and golf-specific retailers in North America and Europe, including world-renowned resorts and clubs like Doral, Trump National, Reynolds Plantation and The Breakers, as well as in Europe at Breuninger department stores, Woman On Sports and Golf Glam Ireland.

Contact:
Andrea Latta

Buffalo Communications

703.891.3383

alatta@billycaspergolf.com

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