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Bushnell Introduces Pro 1600 Laser Rangefinder

March 25, 2009

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New Premium Unit Available in Two Models: Slope and Tournament Editions

Overland Park, KS, March, 2009 -Bushnell Outdoor Products, makers of the #1 laser rangefinder on Tour, has introduced the Pro 1600 – the newest member of the company’s industry leading distance measuring devices, available in two models: Tournament Edition and the patented Slope Edition. Both models will be available at Bushnell retail partners in March 2009. The Tournament Edition will retail for $429 and the Slope Edition $479.

“Our new Pro 1600 is extremely easy to use and will appeal to every golfer who has ever wanted an accurate yardage reading to the flagstick or virtually any other object on the course,” said Bushnell Senior Product Manager Jordan Vermillion. “From a Tour standpoint, we gathered feedback from our Tour Rep Royce Nielson, former caddy for Arnold Palmer, to better understand what the world’s best players and their caddies’ desire when preparing for tournaments. We also wanted to bring to market a unit that catered to the recreational golfer who is seeking precise accuracy and doesn’t want to rely on the scorecard or sprinkler heads for a distance reading.”

Both Pro 1600 models work without a locating reflector device and the unit can start obtaining accurate distances to any object right out of the box, with no downloads necessary.

The more sophisticated of the two rangefinders is the Pro 1600 Slope Edition, which features a built-in inclinometer to provide the golfer with a compensated distance based upon the degree of incline or decline. This means when you are aiming at an up-hill or down-hill target, the Pro 1600 with Slope +/- will adjust the yardage reading for the angle and distance to help golfers with accurate club selection.

Engineered for golfers who play competitively, the Pro 1600 Tournament Edition is legal for tournament play. Like the Slope Edition, the Pro 1600 TE is capable of ranging distances from five to 1,600 yards and it is accurate within +/- one yard.

Other product features include:

7x magnification

Range 400 yards to the flag

100% waterproof (meets IPX7 standard)

Patented RainGuard® HD lens coating

Scan and PinSeeker modes

Carrying case

Bushnell, the number one choice of professional golfers and caddies, offers a full range of laser rangefinders, which continue to change and improve the way golfers assess distances, ultimately improving performance.

For more information on the Bushnell family of laser rangefinders, visit the company’s website at www.bushnellgolf.com.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Final Approach®, Tasco®, Serengeti®, Bolle®, Uncle Mike’s Law Enforcement®, Millett®, Stoney Point®, Hoppe’s®, Uncle Mike’s®, Simmons® and Butler Creek® and Kolpin brand names. For information about any of these brands or products, please contact the Public Relations Department at (913) 752-6105

Contact:
Jen Messelt – Bushnell Outdoor Products

(800) 423-3537 / jmesselt@bushnell.com

Charley Fitzwilliam- UMA, Inc.

(562) 546-6007 / cfitzwilliam@umainc.net

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