March 24, 2009 – WOOD DALE, IL – Officials from TopGolf Wood Dale have announced the launch of the TopGolf Fitting Blog, the first-of-its-kind online resource covering the cutting edge in golf equipment, technology and instruction. The Fitting Blog will be administered by Mike Gallagher, TopGolf Wood Dale’s Fitting Specialist.
“The world of golf is changing at a rapid rate,” said Mike Gallagher. “Recent advances in equipment, technology and instruction have been tremendous. In addition, the way people communicate has also changed. Social media platforms enable interaction with new audiences and opportunities to build communities around collective interests. This push into social media will allow us to effectively engage our community with timely, relevant information.”
The TopGolf Fitting Blog – www.fittingblog.com – will integrate additional social media technologies such as RSS, Facebook, Twitter, and video podcasting through iTunes.
“Traditional media sources will always be important,” said Mr. Gallagher. “But in this day and age people are consuming most of their content from computers and mobile devices. It is imperative for the golf industry to adjust to this model by taking ourselves virtual. The freedom of the blog format enables us to produce content that is unavailable in the traditional media landscape but in demand from golfers everywhere.”
Readers can follow Mr. Gallagher and his staff as they review the latest equipment offerings from top manufacturers such as Titleist, Ping, Taylormade, Callaway and Nike; watch streaming behind-the-scenes videos of PGA tour pros providing insight into their games; and learn about how missile technology is shaking up the game of golf through the likes of TrackMan and other high tech swing and ball flight analysis systems.
About TopGolf
TopGolf is the new game in golf that people of all ages and skill levels can play. With locations near Washington D.C., Chicago, and Dallas, TopGolf is a three-tiered outdoor entertainment center featuring computerized microchips in every golf ball and where points are scored on shots that successfully enter a selection of targets ranging from 20 – 250 yards. Golfers hit to 11 dartboard-like greens, measuring up to 20-yards in diameter and containing up to 60 electronic quadrant/pockets that transmit data about a golfer’s shot back to computer monitors. TopGolf’s state-of-the-art teaching and performance center is directed by Golf Magazine Top 100 instructor Mitchell Spearman.
TopGolf Wood Dale features three levels of hitting bays, a fully-stocked pro shop, restaurant, bar and lounge on two levels and 18-hole miniature golf course. TopGolf Wood Dale is the perfect place for holiday parties and special events. For more information please visit www.topgolfusa.com/wooddale.
Contact:
Merton G. Silbar Public Relations
Dave Silbar or Jeremy Berrington
dsilbar@silbarpr.com or jberrington@silbarpr.com
(847) 729-7333