Ready-Made Merchandising Packages Engage Female Shoppers
(Haddonfield, NJ) — Leading bag and accessories designer Keri Murschell announces that her company, keri golf, has launched “keri kits,” a series of ready-made product packages designed to enhance merchandising and aid sell-through of women’s-specific items at green-grass and off-course shops.
Available for purchase directly from the brand’s sales representatives, each four-piece keri kit is designed to function as a focal point of any retail space. The convenient displays include a color-coordinated cart bag, stand bag, tote and set of headcovers to appeal to female golfers and gift-givers alike.
“Women are much more engaged when presented with a sophisticated shopping experience,” says Murschell. “The keri kits are an easy way to highlight our distinctive designs, but the real goal is to create eye-catching merchandising displays to draw attention toward a retailer’s more feminine offerings.”
Influenced by modern American style, the matty collection combines a chic color palette of red, black and white with exaggerated prints in the line’s cart and stand bags, travel covers, head covers, totes and overnight bags.
Available in nine designs, the tailored lines of the cart and stand bags are accented with pops of contrasting color, patent leather trims and gold hardware. Each also comes with a detachable zip bag in a new, larger size to carry personal items to and from the clubhouse, and mirror in a coordinated fabric frame.
Retailing from $85 to $375, keri golf’s high-end, fashionable women’s bags and accessories are exclusively made with premium fabrics that bring personality to the course. The line’s sleek, modern looks are created through unmatched craftsmanship using durable water-, stain- and piling-resistant materials.
For more information on the line or to locate a sales representative please visit www.kerigolf.com or call 888.332.5053.
About keri golf
A life-long golfer, Murschell started keri golf in 2003 with an eye toward combining her passion for golf, travel and fashion. Her goal was to create a feminine golf bag with classic appeal and rich accents. Carried in competition by LPGA Tour players, including Christina Kim and Michelle McGann, keri golf’s boldly-patterned products combine chic style with utility and function. Attractively priced, the extremely popular trend-setting line enables golfers of all abilities to look like professionals on the course.
The six-year-old company continues to expand and in July formed an exclusive strategic partnership with leading golf products manufacturer Adams Golf, Inc. Under the agreement, Murschell continues to independently design and produce her signature keri golf line, as well as consult on the design of women-specific bags and other projects for Adams Golf.
keri golf’s bags and accessories, including totes, travel covers and headcovers, are widely available at the finest pro shops and golf-specific retailers in North America and Europe, including world-renowned resorts and clubs like Doral, Trump National, Reynolds Plantation and The Breakers, as well as in Europe at Breuninger department stores, Woman On Sports and Golf Glam Ireland.
Contact:
Andrea Latta
Buffalo Communications
703.891.3383
alatta@billycaspergolf.com
