Castle Rock, CO (April 2, 2009) – With the golf industry struggling, across the nation and particularly in the Midwest, management of the City of Ann Arbor sought to proactively and thoroughly understand the challenges involved in revitalizing the City’s two golf courses at the beginning of 2008.
Golf Convergence created for the City of Ann Arbor a six-year strategic vision focusing on accounting and financial reporting, the leveraged use of technology, marketing initiatives, proper agronomy and turf management, increased operational efficiency, and rate and organizational changes; all to maximize revenue.
The results for 2008 are in:
Huron Hills
Leslie Park
Rounds
Up 14%
Up 37%
Revenue
Up 7%
Up 22%
Food/Beverage
Up 82%
Up 106%
Merchandise
Down 6%
Up 30%
These impressive financial gains were made in spite of the fact that both courses opened two weeks late.
Ms. Jayne Miller, Special Services Manager for the City of Ann Arbor stated, “Yes, we’ve done well at Leslie and Huron with the investments we’ve made. We’ve changed the clubhouse staffing almost 100% and implemented a number of capital improvements as well as aesthetic improvements. As you can imagine, we’re long from being out of the woods, but the turnaround during the 2008 season was better than expected.”
These results were achieved with the help of Golf Convergence’s unique financial modeling software, which crystallizes the valuable research data of the National Golf Foundation, Golf Datatech, and PGA Performance Trak. The melding of the City’s financial data with industry statistics highlighted certain accounting, operational, and organizational opportunities for significant improvement in cash flow.
Golf Convergence Managing Principal James Keegan describes the company’s WIN™ formula as being made up of eight steps: 1) Geographic Local Market Analysis, 2) Weather Impact Study, 3) Financial Modeling, 4) Technology Integration Review, 5) Facilities, Architectural and Maintenance Review, 6)Customer Franchise Analysis, 7) Customer Surveys, and 8) Management, Marketing, and Operational Review. The Golf Convergence WIN™ formula identifies the key action points that every golf course operator can easily implement to achieve impressive results, even in these challenging economic times.
Company Information: With nine principals averaging 20 years of experience in the golf business, Golf Convergence provides commonsense solutions founded on sound principles. Their strengths combine and result in golf courses that maximize revenue, increase operational efficiency, and enhance customer service. For more information on Golf Convergence, contact James J. Keegan, Managing Principal, at 303-283-8880, or at jkeegan@golfconvergence.com, or at http://www.golfconvergence.com.
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