(VIENNA, VA) – Marking its initial foray in Nevada and increasing its presence to 25 states, golf-course owner / operator Billy Casper Golf (“BCG”) has been selected to manage the storied Desert Rose Golf Course, just minutes east of the famed Las Vegas Strip.
Under the multi-year agreement, BCG will turnkey all aspects of Desert Rose’s golf course and property maintenance, staffing and training, clubhouse operations, food and beverage, merchandising, golf instruction, marketing and public relations, special events and financial management.
Designed in 1964 by renowned golf-course architects Joe Lee and Dick Wilson, Desert Rose is well known in Nevada for hosting the annual Clark County Amateur tournament with current PGA TOUR members Craig Barlow and Robert Gamez as past champions.
“Clark County is impressed with Billy Casper Golf’s management experience and reputation in operating golf courses across the country,” says Steven R. Corry, Assistant Director of Clark County Parks and Recreation. “Billy Casper Golf is highly rated by players at the courses the group maintains and we look forward to how the company will manage and serve the public at Desert Rose.”
“The great tradition of Desert Rose represents the perfect opportunity for Billy Casper Golf’s entry into Nevada,” says Peter Hill, Chairman and CEO of BCG. “The strong, player-friendly layout, combined with our sound management practices, will benefit both golfers and the County’s resources.”
Desert Rose’s classic design, at par 71 and 6,511 yards, is a shot-making test for golfers of all skill levels. Bermuda-grass fairways funnel golfers to challenges of accurate approach shots into well-guarded, undulating greens. The behemoth 607-yard, par 5 No. 4 hole is legendary for the mental toughness required to avoid the ball-gobbling water hazard on the right. Golfers rave about the beauty of the surrounding mountains dappled with magenta sunlight come dusk.
A driving range, chipping area and putting green satisfy golfers’ practice regimens. The clubhouse offers a well-stocked pro shop and full-service restaurant and bar, making Desert Rose a preferred location for golf outings and special events.
For more information about Desert Rose or to reserve a tee time: www.desertrosegc.com, 702.431.4653.
About Billy Casper Golf
Widely respected as a high-performance, full-service owner/operator of golf courses, BCG manages properties in 25 states and outside the U.S. The company provides turnkey club operations for public-agency and private owners, developers and investors. Founded 20 years ago in cooperation with golf legend Billy Casper, BCG is based in Vienna, VA with regional offices strategically convenient to courses’ locales.
BCG’s best-of-breed infrastructure shows clients favorable returns on investments. Critically-acclaimed by industry leaders and media, BCG economies of scale help daily-fee, municipal, resort and private courses make and save money while delivering a personal touch.
Buffalo Communications – a division of BCG – is America’s foremost golf-specialty publicity, media-relations and marketing-communications agency. In addition to creating PR and implementing programs for BCG courses, Buffalo represents many of golf’s top brands (products, resorts, destinations and communities) worldwide.
More information about Billy Casper Golf/Buffalo Communications: www.billycaspergolf.com, www.buffalocommunications.com,703.761.1444.
Contact:
Nick Lashinsky
Billy Casper Golf / Buffalo Communications
703.891.3324
nlashinsky@billycaspergolf.com
www.buffalocommunications.com
www.billycaspergolf.com
