Westborough, Mass., April 8, 2009 – Etonic Worldwide announced today that Roblin Athletic Inc, based in Winnipeg, has been named as the Canadian distributor for Etonic golf footwear, gloves and accessories.
Roblin Athletic Inc. has been one of Canada’s premier distributors for sporting goods equipment, footwear and apparel since 1948. Prior to Etonic, they were the Canadian distributor for a two major golf manufacturers. Currently Roblin Athletic is the distributor for Etonic Running, Stonefly Comfort Shoes, Skins™, Cambrian and Geo Step.
“We are pleased to expand our partnership with Roblin Athletic to our golf division,” said Tom Elwell, CEO Etonic Worldwide. “Canada has always been a strong market for Etonic’s golf business. Now with a seasoned distributor and sales force behind the brand combined with new high performance products, like our new PowerPlay outsole, we will continue to fuel the growth of Etonic and our market share will gain momentum in this important market.”
Etonic recently launched the state-of-the-art PowerPlay Outsole System that is designed to work with the foot’s natural anatomy to provide superior traction, flexibility, stability and range of motion. Resulting in improved balance and maximize power transfer to the ball. Early reviews of the outsole have been outstanding. The PowerPlay outsole features six unique components; an inside-out spike placement, a center stud in each of the 9 spikes to provide 25 percent more traction, a PowerPod under the arch for addition support, flex zones, a dynamic reaction plate to prevent the foot from rolling outward and the patented stabilizer heel technology which has provided golfers with stability for 20 years.
“Etonic has an excellent reputation in Canada for quality products and superb customer service,” said Charles Roblin, president and general manager, Roblin Athletic Inc. “We look forward to enhancing Etonic’s name in golf through our outstanding customer relationships, our knowledge of the footwear and glove business and in-store promotional activities.”
Roblin Athletic Inc. begins as Etonic Golf’s Canadian distributor immediately. For further information contact Rod Roblin, vice president sales and marketing for Etonic at 1-888-762-5467 or rod@roblins.com.
Founded in 1876 by Charles A. Eaton, Etonic has enjoyed success in the footwear industry through the years with the introduction of products driven by technological innovation, superior quality and ultimate comfort. Headquartered in Westborough, Massachusetts, Etonic has a complete line of footwear and accessories for golf, bowling and running. For more information on Etonic call 1-866-8-ETONIC (386642) or log onto www.etonic.com.
Contact:
Jackie Beck, jackiebeck00@hotmail.com, 860 304-3643.
