Enhanced Customer Experience Coincides with Spring 2009 Collections
(Vancouver, BC, Canada) – Popular women’s apparel designer Linda Hipp announces that her company, LIJA, has premiered a new online showroom, displaying the line’s Spring 2009 golf and sportswear, tennis and active collections at www.LIJAStyle.com.
Highlighted by an interactive Collections Gallery where visitors can explore the season’s hottest outfits, the easy-to-navigate layout also features recommendations to help “Complete Your Look” while shopping. Throughout the website, additional information about designs, fabrics and fits help to ensure customer satisfaction.
“We constantly strive to create the ultimate brand experience that caters to the uniqueness in every woman,” says Hipp. “The new website is truly representative of how we’ve grown over the past decade from a golf apparel pioneer to a diverse fashion-forward clothing line. The new website makes it even easier for our customers to choose pieces best suited to their style.”
In conjunction with the launch of its new active and tennis collections for Spring 2009, LIJA has debuted more than 200 pieces of golf and sportswear. Inspired by the glamour of Hollywood’s Golden Age and American Spirit of the 1950s, these trend-setting styles span a diverse color palette ranging from Daiquiri and Margarita to Black and Silver.
LIJA is a staple in finer golf and non-golf retailers across North America, including world-renowned resorts and clubs like Riviera, Kiawah Island, The Greenbrier and Whistling Straits. The company’s clothing is worn by scores of women golf professionals worldwide, including LPGA Tour star Leta Lindley, the 2008 LIJA Tour Style Leaders Grand Prize winner.
For more information, call 888.263.1191 or visit the website.
About LIJA
LIJA is a market leader in fashion-forward styles featuring feminine and comfortable silhouettes inspired by the fusion of sport, leisure and fashion. The brand’s distinctive excellence is driven by LIJA’s passion, commitment and dedication to creating innovative designs.
Having received significant recognition within and outside the golf industry, LIJA has achieved double digit sales growth every year. Further, LIJA recently began selling into the UK, Ireland, South Africa and United Arab Emirates markets.
Recent recognition for the company includes:
2008 Executive of the Year – Score Golf Magazine
2008 PROFIT W100 Rankings of Canada’s Top Women Entrepreneurs
2008 PGA Magazine — Resort Top Seller
2008 PROFIT 100 Rankings of Canada’s Fastest Growing Companies
2007 “Business of the Year” — Richmond Chamber of Commerce
2007 PGA Magazine — Resort Top Seller
2007 PGA Magazine — Private Course Top Seller
2007 Best of Show Honors at PGA Show — Golfing Magazine
2007 PROFIT 100 Rankings of Canada’s Fastest Growing Companies
2006 PROFIT W100 Ranking of Canada’s Top Women Entrepreneurs
2006 Business in Vancouver “BC’s 50 Fastest-Growing Companies”
2005 Canadian Golf Company of the Year — Score Golf magazine
Individually, Hipp has been named 2008 “Canadian Executive of the Year” by Score Golf, honored as a grant recipient of the Matinee Fashion Foundation Award, which annually recognizes and funds select Canadian designers, and voted a “40 Under 40” winner by Business in Vancouver.
An avid and highly-skilled golfer, Hipp struggled to find on-course apparel that meshed with her off-course fashion sensibility. Recognizing a market opportunity — and the chance to combine her passions for fashion, golf and business — Hyp Golf was launched in July 1997. The company re-branded as LIJA in late 2004. Chiefly influenced by both European trends and West Coast style, Hipp has garnered a widespread reputation as one of North America’s hottest sportswear designers.
Contact:
Andrea Latta
Buffalo Communications
703.891.3383
alatta@billycaspergolf.com
