Golf’s Ultimate Fitting Experience Set to Open April 27
SAN DIEGO, CA. (April 20, 2009) – TaylorMade Performance Labs, the premier custom golf club fitting company, announced the opening of its sixth U.S. location at The International in Boston. Beginning April 27, TaylorMade Performance Lab’s certified professionals will fit men, women and junior golfers of all ages and abilities to a custom set of TaylorMade® golf clubs using an exclusive technology previously available only to Tour professionals, called Motion Analysis Technology by TaylorMade (MAT-T).
“After visiting The International and seeing the fabulous golf courses and great facilities, I knew we had to bring our exclusive fitting system there,” said Herb Meistrich, President and CEO of TaylorMade Performance Labs. “The International is steeped in tradition and we know golfers from the Northeast will take advantage of the opportunity to enjoy an unparalleled custom fitting experience at a world class facility. With our tour-proven technology developed by TaylorMade, we are confident that we can improve the scores and enjoyment of golfers of all ages and abilities by fitting them into the perfect set of custom golf clubs.”
Dan Weadock Jr, President of The International added, “With the introduction of the TaylorMade Performance Lab, The International reinforces its commitment to providing a world class golfing experience to our members, guests and the golfers around the world who come to play our two fabled courses.”
Using motion capture technology – the same technology used to make today’s video games and movies – 34 reflective markers are placed on strategic points of the golfer’s body as well as on the shaft and head of the fitting club to capture a number of swings with the driver, iron , wedge and putter. Six special high-speed cameras detect the reflectors and display a three-dimensional computer-animated image of the customer viewable from every angle, allowing the pro to make accurate critiques and recommendations. The two and one-half hour custom fitting experience includes recommendations for a driver, fairway woods, hybrids, irons, wedges, putter and even the correct golf ball.
Following the swing analysis and club recommendations, demo clubs are built on-site with the customer’s correct swing specifications and the player can then validate the system’s recommendations on the driving range.
New custom TaylorMade clubs built to recommended specifications are shipped directly to the player in as little as 48 hours.
To date, TaylorMade Performance Labs has six U.S. locations including The International: The Four Seasons Resort in North San Diego, The Desert Springs Marriott in Palm Springs, The Hyatt Grand Cypress Resort in Orlando, Olympia Fields Country Club in Chicago and Reynolds Plantation in Greensboro, GA. There are also three international locations in South Africa, Spain and Dubai.
About Taylor Made Performance Labs
TaylorMade Performance Labs, operated by a privately owned company under an exclusive license agreement with Taylor Made Golf Company, Inc., utilizes Motion Analysis Technology by TaylorMade(MAT-T) to provide golfers with an experience that far exceeds anything previously available to the public.
Located at the finest golf resorts in the world and manned by specially trained and certified golf professionals, TaylorMade Performance Labs offer “Golf’s Ultimate Fitting Experience” in a luxurious atmosphere, where every nuance of the swing is measured, analyzed and interpreted. The information gained makes it possible to provide golfers of all abilities the very best choices in TaylorMade equipment that’s built to suit their specific needs. Custom-built clubs are built and shipped in a matter of days.
Current U.S. locations include: The Four Seasons Resort in North San Diego, the Hyatt Grand Cypress Resort in Orlando, Florida, Reynolds Plantation in Greensboro, Georgia and The Olympia Fields Country Club inChicago. Learn more about TaylorMade Performance Labs at www.tmplabs.com
About The International
The International, nestled amidst 800 rolling country acres, and only 45 minutes from downtown Boston, provides what is arguably the most unique golfing experience in the Northeast.
With 36 holes of championship golf, The International features New England’s only Tom Fazio-designed masterpiece, The Oaks, sitting side by side the longest and one of the toughest courses in the world, The Pines!
The International not only offers a remarkable Private Club experience but is also a highly coveted destination for golf tournaments, social and business functions, corporate meetings, casual weekend and spa escapes, great dining and much more. For more information about The International, please visit www.theinternational.com
Contact:
dave cordero
media relations consultant | public relations
dave.cordero@tmag.com
o: 760.918.6367 | c: 949.302.4135| f: 760.918.6005
