(Chicago, IL – FOR IMMEDIATE RELEASE) Macali Communications, a marketing and PR company specializing in the golf business, has launched a successful brand blog and blogging strategy for SeeMore Putter Company.
The blog reports SeeMore brand news from products to Tour successes, and engages SeeMore fans, pros, media and retailers in valuable conversations about the brand, putting performance and success stories. To date, SeeMore’s blog has:
Become #1 in Google search “putter blog”
Received more than 13,000 hits in five months
Averaged about 500+ hits per week
Recognized by AllTop.com as one of the top golf blogs
Been connected and frequently mentioned in influential golf blogs/sites (putterzone.com, golfwrx.com, thesandtrap.com, thehackersparadise.com and mygolfspy.com)
In addition to the blog and strategy, Macali helped SeeMore:
Develop the mechanism to track SeeMore’s on-line reputation
Connect to the brand’s Flickr, YouTube, and facebook accounts
Create overall blog editorial strategy
Execute blog promotion strategy and blogger outreach
Train for blogging and become oriented to social media
“The positive results for this relatively new SeeMore blog demonstrate the power of this powerful platform for building brand awareness and authenticity,” says Kevin Donnellon, President of Macali. “The blog has elevated the brand’s stature while motivating and managing important conversation and buzz about the brand.”
“This success also shows that the golf marketing game and how you talk to customers and influencers is constantly changing. In this tough economy, SeeMore has proven how to reach and motivate customers through this recession-proof, innovative and productive marketing strategy.”
In addition to traditional marketing and PR services, Macali Communications offers a comprehensive range of social media services and programs including education seminars, strategy, ideation and counseling sessions as well blogging and social media strategy and implementation. Macali’s golf marketing blog offers smart, powerful ideas, insights and strategies.
Contact:
Kevin Donnellon
Macali Communications
kevin@macalicomm.com
www.macalicommblog.com
312-560-8065
