Leading Activewear Company Offers 20 Percent Off Online Purchases
(Vancouver, BC, Canada) — Popular women’s apparel designer Linda Hipp and her company, LIJA, celebrate the arrival of the brand’s Spring 2009 collections with a Customer Appreciation event offering shoppers 20 percent off their first purchase at www.LIJAStyle.com through May 17. To receive the special pricing, customers must enter promotion code LIJA0104.
Coinciding with the launch of LIJA’s online showroom, the promotion encourages customers to explore the website and the brand’s newly-introduced range of tennis and active apparel. With a focus on innovative style, femininity and superior quality, these collections feature a variety of luxurious, lightweight performance fabrics designed to enhance functionality, comfort and movement.
“As LIJA continues to expand, we wanted to thank our customers for their support,” says Hipp. “Many of them have been with us since we introduced our golf collection more than a decade ago, and we want them to be some of the first to experience the pieces from our newest categories.”
For Spring 2009, in conjunction with the launch of its new active and tennis collections, LIJA has debuted more than 200 pieces of golf and sportswear. Inspired by the glamour of Hollywood’s Golden Age and American Spirit of the 1950s, these trend-setting styles span a diverse color palette ranging from Daiquiri and Margarita to Black and Silver.
LIJA is a staple in finer golf and non-golf retailers across North America, including world-renowned resorts and clubs like Riviera, Kiawah Island, The Greenbrier and Whistling Straits. The company’s clothing is worn by scores of women golf professionals worldwide, including LPGA Tour star Leta Lindley, the 2008 LIJA Tour Style Leaders Grand Prize winner.
For more information, call 888.263.1191 or visit www.lijastyle.com.
About LIJA
LIJA is a market leader in fashion-forward styles featuring feminine and comfortable silhouettes inspired by the fusion of sport, leisure and fashion. The brand’s distinctive excellence is driven by LIJA’s passion, commitment and dedication to creating innovative designs.
Having received significant recognition within and outside the golf industry, LIJA has achieved double digit sales growth every year. Further, LIJA recently began selling into the UK, Ireland, South Africa and United Arab Emirates markets.
Recent recognition for the company includes:
* 2008 Executive of the Year — Score Golf Magazine
* 2008 PROFIT W100 Rankings of Canada’s Top Women Entrepreneurs
* 2008 PGA Magazine — Resort Top Seller
* 2008 PROFIT 100 Rankings of Canada’s Fastest Growing Companies
* 2007 “Business of the Year” — Richmond Chamber of Commerce
* 2007 PGA Magazine — Resort Top Seller
* 2007 PGA Magazine — Private Course Top Seller
* 2007 Best of Show Honors at PGA Show — Golfing Magazine
* 2007 PROFIT 100 Rankings of Canada’s Fastest Growing Companies
* 2006 PROFIT W100 Ranking of Canada’s Top Women Entrepreneurs
* 2006 Business in Vancouver “BC’s 50 Fastest-Growing Companies”
* 2005 Canadian Golf Company of the Year — Score Golf magazine
Individually, Hipp has been named 2008 “Canadian Executive of the Year” by Score Golf, honored as a grant recipient of the Matinee Fashion Foundation Award, which annually recognizes and funds select Canadian designers, and voted a “40 Under 40” winner by Business in Vancouver.
An avid and highly-skilled golfer, Hipp struggled to find on-course apparel that meshed with her off-course fashion sensibility. Recognizing a market opportunity — and the chance to combine her passions for fashion, golf and business — Hyp Golf was launched in July 1997. The company re-branded as LIJA in late 2004. Chiefly influenced by both European trends and West Coast style, Hipp has garnered a widespread reputation as one of North America’s hottest sportswear designers.
Contact:
Andrea Latta
Buffalo Communications
703.891.3383
alatta@billycaspergolf.com
